Brandwave

Tablet case brands:Which brands are most popular in search?

In August 2026, Logitech was the most searched among tablet case brands worldwide, with an estimated 1.7M branded searches and 79.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech79.7%
  2. OtterBox13.7%
  3. UAG6.2%
  4. ZUGU0.25%
  5. Fintie0.11%
  6. ESR0.03%

Follow tablet case brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tablet case brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tablet case brands worldwide, by month

Share of Search by month for Logitech, OtterBox, UAG. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechOtterBoxUAGZUGUFintieESR
Oct 202577.7%16.1%5.9%0.19%0.1%0.04%
Nov 202577.9%15.9%5.8%0.23%0.1%0.04%
Dec 202578.7%16%4.8%0.29%0.13%0.03%
Jan 202681%13.6%5%0.24%0.13%0.03%
Feb 202680.5%13.3%5.9%0.19%0.11%0.03%
Mar 202678.1%15.7%5.8%0.23%0.12%0.03%
Apr 202680.9%13.7%5%0.2%0.11%0.03%
May 202680.8%13.8%5%0.2%0.11%0.03%
Jun 202680.6%14%5.1%0.2%0.09%0.03%
Jul 202677.6%16.1%5.9%0.24%0.13%0.03%
Aug 202679.7%13.7%6.2%0.25%0.11%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Logitech

    79.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.2 points.

  2. 2.OtterBox

    13.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.UAG

    6.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.ZUGU

    0.25%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Fintie

    0.11%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ESR

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tablet case brands worldwide?

In August 2026, Logitech was the most searched among tablet case brands worldwide, with an estimated 1.7M branded searches and 79.7% estimated Share of Search within this set. OtterBox is in 2nd place, 66 percentage points behind at 13.7% Share of Search.

Global tablet case brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Logitech77.7% → 79.7%81%Jan 202677.6%Jul 20261st
OtterBox16.1% → 13.7%16.1%Jul 202613.3%Feb 20262nd
UAG5.9% → 6.2%6.2%Aug 20264.8%Dec 20253rd
ZUGU0.19% → 0.25%0.29%Dec 20250.19%Oct 20254th
Fintie0.1% → 0.11%0.13%Jan 20260.09%Jun 20265th
ESR0.04% → 0.03%0.04%Oct 20250.03%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide increased from 77.7% to 79.7%.
  • Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide decreased from 16.1% to 13.7%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide peaked at 81% in January 2026 and was lowest at 77.6% in July 2026.
  • Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide peaked at 16.1% in July 2026 and was lowest at 13.3% in February 2026.
  • Across the 11 months ending August 2026, UAG’s estimated Share of Search among tablet case brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, UAG, ZUGU, Fintie and ESR held steady: their estimated Share of Search among tablet case brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tablet case brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%.

  2. In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%.

  3. UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026.

  4. Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

  5. Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free