Brandwave

Fintie vs Spigen:Which is more popular?

In September 2026, Spigen had more branded searches than Fintie among tablet case brands worldwide. Spigen had about 450,000 branded searches, while Fintie had 2,610. Spigen made up 13.5% of all tablet case brand searches we track, and Fintie accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about tablet case brands, Spigen appeared in three of the five answers and Fintie in one. Spigen was mentioned before Fintie in three out of four answers that named either.

Among tablet case brands worldwide in September 2026

Who do people search for more?

Spigen, about 172 searches for every 1 for Fintie

Spigen 450K searchesFintie 2.6K searches

Who does AI mention more?

Spigen, mentioned in 3 of 5 answers, Fintie in 1

Spigen in 3 of 5Fintie in 1 of 5

Who does AI recommend more?

Spigen, named ahead of Fintie in 3 of 4 answers

Spigen first in 3Fintie first in 1

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Top tablet case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fintie was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spigen was listed before Fintie in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OtterBox1st
  2. UAG2nd
  3. ESR3rd
  4. Spigen4th
  5. ZUGU5th
  6. Logitech6th
  7. Fintie7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tablet case brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fintie or Spigen more popular in search?

This chart shows how often people search Google for Fintie and Spigen by name. Each line represents a brand's share of searches for all seven tablet case brands we track, month by month, from English-language searches worldwide.

Fintie and Spigen among tablet case brands worldwide, by month

Share of searches by month for Spigen, Fintie. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechESRSpigenOtterBoxUAGZUGUFintie
Oct 202549.7%17.3%11.5%16.7%4.6%0.14%0.08%
Nov 202550.9%17.2%9.4%17.7%4.6%0.17%0.08%
Dec 202551.8%17.5%9.6%16.9%3.9%0.21%0.1%
Jan 202653.1%18.2%9.9%14.4%4%0.18%0.11%
Feb 202650.6%20.9%9.3%14.4%4.6%0.14%0.08%
Mar 202648.5%20%10.9%15.8%4.4%0.16%0.09%
Apr 202651.1%21.4%9.6%13.8%3.9%0.14%0.08%
May 202652.1%21.8%8%14.1%3.9%0.14%0.08%
Jun 202651.3%21.7%7.9%15%3.9%0.14%0.07%
Jul 202645.5%23.4%10.5%16.2%4.2%0.15%0.09%
Aug 202650.4%21.3%9.5%13.8%4.7%0.17%0.08%
Sep 202647.8%20.2%13.5%12.9%5.4%0.13%0.08%

How has the Fintie and Spigen comparison changed over the last 12 months?

3 findings
  • Spigen was ahead of Fintie in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fintie’s share of searches among tablet case brands worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 3.1K to 2.6K.
  • Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide moved from 11.5% to 13.5%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for tablet case brands worldwide in September 2026?

2 changes
  1. In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches.

  2. Estimated monthly branded searches for Fintie worldwide fell 16.1% over 12 measured months, from 3.1K to 2.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fintie’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fintie

2 branded search terms

  • fintie
  • fintie tablet case

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among tablet case brands

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