ESR vs OtterBox:Which is more popular?
In September 2026, ESR had more branded searches than OtterBox among tablet case brands worldwide. ESR had about 674,000 branded searches, while OtterBox had 429,000. ESR made up 20.2% of all tablet case brand searches we track, and OtterBox accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about tablet case brands, OtterBox appeared in all five answers and ESR in two. OtterBox was mentioned before ESR in four out of five answers.
Who do people search for more?
ESR, about 57% more searches than OtterBox
Who does AI mention more?
OtterBox, mentioned in every answer we collected
Who does AI recommend more?
OtterBox, named ahead of ESR in 4 of 5 answers
Follow ESR vs OtterBox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tablet case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OtterBox appeared in all five answers. ESR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OtterBox was listed before ESR in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tablet case brands
5 answers
Asked ChatGPT
“Which tablet case brand should I buy?”
Asked ChatGPT
“What are the best tablet case brands?”
Asked ChatGPT
“What's the best tablet case brand for everyday protection?”
Searched Google, AI Overview
“tablet cases”
Searched Google, AI Overview
“rugged tablet case”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ESR or OtterBox more popular in search?
This chart shows how often people search Google for ESR and OtterBox by name. Each line represents a brand's share of searches for all seven tablet case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ESR, OtterBox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | ESR | Spigen | OtterBox | UAG | ZUGU | Fintie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 17.3% | 11.5% | 16.7% | 4.6% | 0.14% | 0.08% |
| Nov 2025 | 50.9% | 17.2% | 9.4% | 17.7% | 4.6% | 0.17% | 0.08% |
| Dec 2025 | 51.8% | 17.5% | 9.6% | 16.9% | 3.9% | 0.21% | 0.1% |
| Jan 2026 | 53.1% | 18.2% | 9.9% | 14.4% | 4% | 0.18% | 0.11% |
| Feb 2026 | 50.6% | 20.9% | 9.3% | 14.4% | 4.6% | 0.14% | 0.08% |
| Mar 2026 | 48.5% | 20% | 10.9% | 15.8% | 4.4% | 0.16% | 0.09% |
| Apr 2026 | 51.1% | 21.4% | 9.6% | 13.8% | 3.9% | 0.14% | 0.08% |
| May 2026 | 52.1% | 21.8% | 8% | 14.1% | 3.9% | 0.14% | 0.08% |
| Jun 2026 | 51.3% | 21.7% | 7.9% | 15% | 3.9% | 0.14% | 0.07% |
| Jul 2026 | 45.5% | 23.4% | 10.5% | 16.2% | 4.2% | 0.15% | 0.09% |
| Aug 2026 | 50.4% | 21.3% | 9.5% | 13.8% | 4.7% | 0.17% | 0.08% |
| Sep 2026 | 47.8% | 20.2% | 13.5% | 12.9% | 5.4% | 0.13% | 0.08% |
How has the ESR and OtterBox comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: OtterBox took it in November 2025, ESR took it in December 2025.
- Across the 12 months ending September 2026, ESR’s share of searches among tablet case brands worldwide moved from 17.3% to 20.2%, and its estimated monthly branded searches held steady at 674K.
- Across the 12 months ending September 2026, OtterBox’s share of searches among tablet case brands worldwide moved from 16.7% to 12.9%, and its estimated monthly branded searches moved from 651K to 429K.
How did search popularity change for tablet case brands worldwide in September 2026?
3 changes
In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches.
In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%.
In September 2026, OtterBox lost share of searches among tablet case brands worldwide, from 13.8% to 12.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ESR’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tablet case brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.