ESR vs UAG:Which is more popular?
In September 2026, ESR had more branded searches than UAG among tablet case brands worldwide. ESR had about 674,000 branded searches, while UAG had 180,000. ESR made up 20.2% of all tablet case brand searches we track, and UAG accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about tablet case brands, UAG appeared in four of the five answers and ESR in two. UAG was mentioned before ESR in three out of five answers.
Follow ESR vs UAG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tablet case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UAG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ESR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UAG was listed before ESR in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tablet case brands
5 answers
Asked ChatGPT
“Which tablet case brand should I buy?”
Asked ChatGPT
“What are the best tablet case brands?”
Asked ChatGPT
“What's the best tablet case brand for everyday protection?”
Searched Google, AI Overview
“tablet cases”
Searched Google, AI Overview
“rugged tablet case”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ESR or UAG more popular in search?
This chart shows how often people search Google for ESR and UAG by name. Each line represents a brand's share of searches for all seven tablet case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ESR, UAG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | ESR | Spigen | OtterBox | UAG | ZUGU | Fintie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 17.3% | 11.5% | 16.7% | 4.6% | 0.14% | 0.08% |
| Nov 2025 | 50.9% | 17.2% | 9.4% | 17.7% | 4.6% | 0.17% | 0.08% |
| Dec 2025 | 51.8% | 17.5% | 9.6% | 16.9% | 3.9% | 0.21% | 0.1% |
| Jan 2026 | 53.1% | 18.2% | 9.9% | 14.4% | 4% | 0.18% | 0.11% |
| Feb 2026 | 50.6% | 20.9% | 9.3% | 14.4% | 4.6% | 0.14% | 0.08% |
| Mar 2026 | 48.5% | 20% | 10.9% | 15.8% | 4.4% | 0.16% | 0.09% |
| Apr 2026 | 51.1% | 21.4% | 9.6% | 13.8% | 3.9% | 0.14% | 0.08% |
| May 2026 | 52.1% | 21.8% | 8% | 14.1% | 3.9% | 0.14% | 0.08% |
| Jun 2026 | 51.3% | 21.7% | 7.9% | 15% | 3.9% | 0.14% | 0.07% |
| Jul 2026 | 45.5% | 23.4% | 10.5% | 16.2% | 4.2% | 0.15% | 0.09% |
| Aug 2026 | 50.4% | 21.3% | 9.5% | 13.8% | 4.7% | 0.17% | 0.08% |
| Sep 2026 | 47.8% | 20.2% | 13.5% | 12.9% | 5.4% | 0.13% | 0.08% |
How has the ESR and UAG comparison changed over the last 12 months?
3 findings
- ESR was ahead of UAG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESR’s share of searches among tablet case brands worldwide moved from 17.3% to 20.2%, and its estimated monthly branded searches held steady at 674K.
- Across the 12 months ending September 2026, UAG’s share of searches among tablet case brands worldwide moved from 4.6% to 5.4%, and its estimated monthly branded searches held steady at 180K.
How did search popularity change for tablet case brands worldwide in September 2026?
2 changes
In September 2026, UAG gained share of searches among tablet case brands worldwide, from 4.7% to 5.4%.
In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ESR’s and UAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tablet case brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.