How popular isOtterBox in search?
In August 2026, there were an estimated 301K branded searches for OtterBox worldwide which is down 33.1% over the last 11 months. OtterBox holds 13.7% estimated Share of Search among tablet case brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tablet case brands compete with OtterBox?
Share of Search by month for Logitech, OtterBox, UAG. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | OtterBox | UAG | ZUGU | Fintie | ESR |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 16.1% | 5.9% | 0.19% | 0.1% | 0.04% |
| Nov 2025 | 77.9% | 15.9% | 5.8% | 0.23% | 0.1% | 0.04% |
| Dec 2025 | 78.7% | 16% | 4.8% | 0.29% | 0.13% | 0.03% |
| Jan 2026 | 81% | 13.6% | 5% | 0.24% | 0.13% | 0.03% |
| Feb 2026 | 80.5% | 13.3% | 5.9% | 0.19% | 0.11% | 0.03% |
| Mar 2026 | 78.1% | 15.7% | 5.8% | 0.23% | 0.12% | 0.03% |
| Apr 2026 | 80.9% | 13.7% | 5% | 0.2% | 0.11% | 0.03% |
| May 2026 | 80.8% | 13.8% | 5% | 0.2% | 0.11% | 0.03% |
| Jun 2026 | 80.6% | 14% | 5.1% | 0.2% | 0.09% | 0.03% |
| Jul 2026 | 77.6% | 16.1% | 5.9% | 0.24% | 0.13% | 0.03% |
| Aug 2026 | 79.7% | 13.7% | 6.2% | 0.25% | 0.11% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.7% | 1.7M | +20.7% | +2.2 points | |
| 2, held 2nd | 13.7% | 301K | 0% | -2.4 points | |
| 3, held 3rd | 6.2% | 135K | +22.7% | +0.3 points | |
| 4, held 4th | 0.25% | 5.4K | +22.7% | 0 points | |
| 5, held 5th | 0.11% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.03% | 590 | 0% | 0 points |
1.
Logitech79.7%
Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.2 points.
2.
OtterBox13.7%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
UAG6.2%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
4.
ZUGU0.25%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
5.
Fintie0.11%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
ESR0.03%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between OtterBox and its closest rivals
Every comparison with OtterBox
8 comparisons
How has branded search demand for OtterBox changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OtterBox worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide decreased from 16.1% to 13.7%.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among tablet case brands worldwide peaked at 16.1% in July 2026 and was lowest at 13.3% in February 2026.
How did search popularity change for tablet case brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%.
In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%.
UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026.
Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does OtterBox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tablet case brands | 2nd of 6 | 13.7% | Shown above |
| Phone case brands | 2nd of 5 | 22% | Show ranking |
How is OtterBox measured?
Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- otterbox
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Is OtterBox your brand?
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