Brandwave

How popular isESR?

In September 2026, people searched for ESR by name about 674,000 times worldwide, about the same as the previous year. These searches made up 10.6% of all global phone accessory brand searches, placing ESR fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about phone accessory brands, ESR appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

ESR is the fourth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. CASETiFYShare of searches 35.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. AnkerShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. UGREENShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ESRShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. SpigenShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+4 more

ESR website (opens in a new tab)

Follow ESR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESR is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Spigen2nd
  3. OtterBox3rd
  4. Belkin4th
  5. Mous5th
  6. UGREEN6th
  7. CASETiFY7th
  8. ESR8th
  9. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CASETiFY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mous2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which phone accessory brands compete with ESR?

ESR against phone accessory brands worldwide, by month

Share of searches by month for CASETiFY, Anker, UGREEN, ESR, Spigen, OtterBox, Belkin, Mous. The figures are in the table below the chart.

View monthly share of searches table
MonthCASETiFYAnkerUGREENESRSpigenOtterBoxBelkinMousmophie
Oct 202536.6%16.3%10.1%11%7.4%10.6%4.4%2.7%0.75%
Nov 202541.7%15.2%9.5%10.3%5.6%10.6%4.2%2.2%0.68%
Dec 202537.1%16.5%10.5%11.1%6.1%10.8%4.7%2.4%0.84%
Jan 202633.4%18.3%11.5%12.3%6.7%9.7%5%2.1%0.91%
Feb 202632.4%17.8%11.2%14.5%6.5%10.1%4.8%2.1%0.8%
Mar 202629.2%19.5%12.3%13.1%7.2%10.4%5.1%2.3%0.87%
Apr 202626.4%21.6%13.7%14.5%6.5%9.4%4.9%2.2%0.87%
May 202630.7%20.5%13%13.8%5%8.9%5.5%1.7%0.83%
Jun 202626.2%21.5%13.8%14.5%5.3%10%5.7%2.1%0.87%
Jul 202630.1%20.1%13.2%13.5%6%9.4%4.9%1.9%0.8%
Aug 202629.7%19.8%13.5%13.3%6%8.6%5.8%2.4%0.79%
Sep 202635.2%19.2%12.7%10.6%7.1%6.7%4.5%3.2%0.71%

  1. 1.CASETiFY

    35.2%

    Held 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +5.5 points.

  2. 2.Anker

    19.2%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share -0.6 points.

  3. 3.UGREEN

    12.7%

    Held 3rd. 804K estimated branded searches, +18.1% vs prior month. Share -0.8 points.

  4. 4.ESR

    10.6%

    Held 4th. 674K estimated branded searches, +0.04% vs prior month. Share -2.7 points.

  5. 5.Spigen

    7.1%

    Moved from 6th to 5th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  6. 6.OtterBox

    6.7%

    Moved from 5th to 6th. 429K estimated branded searches, -1.7% vs prior month. Share -1.9 points.

  7. 7.Belkin

    4.5%

    Held 7th. 288K estimated branded searches, -1.7% vs prior month. Share -1.3 points.

  8. 8.Mous

    3.2%

    Held 8th. 206K estimated branded searches, +66.3% vs prior month. Share +0.8 points.

  9. 9.mophie

    0.71%

    Held 9th. 45.3K estimated branded searches, +14.1% vs prior month. Share -0.1 points.

Compare popularity between ESR and its closest rivals

Every comparison with ESR

15 comparisons

How has branded search demand for ESR changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ESR worldwide held steady at 674K.
  • Across the 12 months ending September 2026, ESR’s share of searches among phone accessory brands worldwide peaked at 14.5% in April 2026 and was lowest at 10.3% in November 2025.
  • Across the 12 months ending September 2026, ESR fell from 3rd to 4th among phone accessory brands worldwide.

How did search popularity change for phone accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Spigen overtook OtterBox to rank 5th among phone accessory brands worldwide, with 7.1% of the searches.

  2. In September 2026, CASETiFY gained share of searches among phone accessory brands worldwide, from 29.7% to 35.2%.

  3. In September 2026, Mous gained share of searches among phone accessory brands worldwide, from 2.4% to 3.2%.

  4. In September 2026, ESR lost share of searches among phone accessory brands worldwide, from 13.3% to 10.6%.

  5. In September 2026, OtterBox lost share of searches among phone accessory brands worldwide, from 8.6% to 6.7%.

  6. In September 2026, Belkin lost share of searches among phone accessory brands worldwide, from 5.8% to 4.5%.

How are ESR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ESR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esr
  • esr gear

Do you work for ESR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ESR compete?

ESR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands4th of 910.6%Shown above
Tablet case brands2nd of 720.2%Show ranking
Car phone mounts2nd of 631.1%Show ranking
Creator with pink hair and a pink jacket

Is ESR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free