ESR vs ZUGU:Which is more popular by branded search?
In August 2026, ZUGU had more branded searches than ESR among tablet case brands worldwide. ZUGU was estimated to have 5.4K branded searches compared to ESR’s 590, and held a 0.25% Share of Search versus ESR’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESR or ZUGU?
Compare the tablet case brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZUGU, ESR. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | OtterBox | UAG | ZUGU | Fintie | ESR |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 16.1% | 5.9% | 0.19% | 0.1% | 0.04% |
| Nov 2025 | 77.9% | 15.9% | 5.8% | 0.23% | 0.1% | 0.04% |
| Dec 2025 | 78.7% | 16% | 4.8% | 0.29% | 0.13% | 0.03% |
| Jan 2026 | 81% | 13.6% | 5% | 0.24% | 0.13% | 0.03% |
| Feb 2026 | 80.5% | 13.3% | 5.9% | 0.19% | 0.11% | 0.03% |
| Mar 2026 | 78.1% | 15.7% | 5.8% | 0.23% | 0.12% | 0.03% |
| Apr 2026 | 80.9% | 13.7% | 5% | 0.2% | 0.11% | 0.03% |
| May 2026 | 80.8% | 13.8% | 5% | 0.2% | 0.11% | 0.03% |
| Jun 2026 | 80.6% | 14% | 5.1% | 0.2% | 0.09% | 0.03% |
| Jul 2026 | 77.6% | 16.1% | 5.9% | 0.24% | 0.13% | 0.03% |
| Aug 2026 | 79.7% | 13.7% | 6.2% | 0.25% | 0.11% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the ESR and ZUGU comparison changed over the last 12 months?
3 findings
- ZUGU was ahead of ESR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESR’s estimated Share of Search among tablet case brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 1K to 590.
- Across the 11 months ending August 2026, ZUGU’s estimated Share of Search among tablet case brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for tablet case brands worldwide in August 2026?
1 change
Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ESR’s and ZUGU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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