Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 79.7% estimated Share of Search among tablet case brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech79.7%
  2. OtterBox13.7%
  3. UAG6.2%
  4. ZUGU0.25%
  5. Fintie0.11%
  6. ESR0.03%
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Which tablet case brands compete with Logitech?

Logitech against tablet case brands worldwide, by month

Share of Search by month for Logitech, OtterBox, UAG. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechOtterBoxUAGZUGUFintieESR
Oct 202577.7%16.1%5.9%0.19%0.1%0.04%
Nov 202577.9%15.9%5.8%0.23%0.1%0.04%
Dec 202578.7%16%4.8%0.29%0.13%0.03%
Jan 202681%13.6%5%0.24%0.13%0.03%
Feb 202680.5%13.3%5.9%0.19%0.11%0.03%
Mar 202678.1%15.7%5.8%0.23%0.12%0.03%
Apr 202680.9%13.7%5%0.2%0.11%0.03%
May 202680.8%13.8%5%0.2%0.11%0.03%
Jun 202680.6%14%5.1%0.2%0.09%0.03%
Jul 202677.6%16.1%5.9%0.24%0.13%0.03%
Aug 202679.7%13.7%6.2%0.25%0.11%0.03%
Sep 2026——————

  1. 1.Logitech

    79.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.2 points.

  2. 2.OtterBox

    13.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.UAG

    6.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.ZUGU

    0.25%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Fintie

    0.11%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ESR

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Logitech and its closest rivals

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide increased from 77.7% to 79.7%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among tablet case brands worldwide peaked at 81% in January 2026 and was lowest at 77.6% in July 2026.

How did search popularity change for tablet case brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%.

  2. In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%.

  3. UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026.

  4. Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

  5. Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.9%Show ranking
Ergonomic keyboard brands2nd of 66.1%Show ranking
Streaming webcam brands2nd of 534.3%Show ranking
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Show ranking
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.9%Show ranking
Tablet case brands1st of 679.7%Shown above
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.7%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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