Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 83.7% estimated Share of Search among webcam light brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech83.7%
  2. Elgato15.4%
  3. Neewer0.47%
  4. Aputure0.32%
  5. Lume Cube0.09%
  6. DigiPower0.03%
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Which webcam light brands compete with Logitech?

Logitech against webcam light brands worldwide, by month

Share of Search by month for Logitech, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechElgatoNeewerAputureLume CubeDigiPower
Oct 202583.8%15.3%0.38%0.38%0.06%0.03%
Nov 202583.9%15.1%0.46%0.38%0.07%0.03%
Dec 202584%15.1%0.46%0.31%0.07%0.02%
Jan 202683.9%15.2%0.46%0.31%0.06%0.02%
Feb 202684%15%0.56%0.37%0.07%0.02%
Mar 202681.4%17.6%0.54%0.36%0.07%0.03%
Apr 202683.7%15.2%0.57%0.38%0.08%0.03%
May 202681.1%17.9%0.56%0.3%0.07%0.09%
Jun 202683.7%15.4%0.48%0.32%0.06%0.03%
Jul 202680.9%18%0.55%0.37%0.07%0.03%
Aug 202683.7%15.4%0.47%0.32%0.09%0.03%
Sep 2026——————

  1. 1.Logitech

    83.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.7 points.

  2. 2.Elgato

    15.4%

    Held 2nd. 322K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Neewer

    0.47%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Aputure

    0.32%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lume Cube

    0.09%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

  6. 6.DigiPower

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Logitech and its closest rivals

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam light brands worldwide peaked at 84% in December 2025 and was lowest at 80.9% in July 2026.

How did search popularity change for webcam light brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam light brands worldwide, from 80.9% to 83.7%.

  2. In August 2026, Elgato lost estimated Share of Search among webcam light brands worldwide, from 18% to 15.4%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for DigiPower worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.9%Show ranking
Ergonomic keyboard brands2nd of 66.1%Show ranking
Streaming webcam brands2nd of 534.3%Show ranking
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Show ranking
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.9%Show ranking
Tablet case brands1st of 679.7%Show ranking
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.7%Shown above

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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