Stream controllers:Which are most popular?

Name: Stream controllers: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Elgato was the most searched stream controller brand worldwide, accounting for 67.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Elgato was mentioned most often, in four of the five answers.

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Top stream controllers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato was mentioned most often, in four of the five answers. Mirabox, which ranked fifth in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Elgato	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Razer	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Loupedeck	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Touch Portal	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Logitech	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mirabox	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ulanzi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

Asked ChatGPT
“What's the best stream deck for streaming?”
1. 1Elgato
Asked ChatGPT
“What are good alternatives to the Elgato Stream Deck?”
1. 1Razer
2. 2Touch Portal
3. 3Loupedeck
4. 4Logitech
5. 5Elgato
Asked ChatGPT
“Which stream controller should I buy?”
1. 1Elgato
Searched Google, AI Overview
“stream controller”
1. 1Elgato
2. 2Razer
Searched Google, AI Overview
“stream deck alternative”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which stream controllers do people search for most?

This chart shows how often people search Google for each stream controller brand by name. Each line represents a brand's share of searches for all seven stream controller brands we track, month by month, from English-language searches worldwide.

Share of searches among stream controllers worldwide, by month

Month	Elgato	Loupedeck	Touch Portal	Logitech	Mirabox	Razer	Ulanzi
Oct 2025	63.5%	15.6%	10.4%	5.7%	2.4%	2%	0.5%
Nov 2025	62.2%	15.3%	10.2%	4.5%	2.7%	4.5%	0.5%
Dec 2025	68.2%	13.8%	9.2%	4.1%	2.5%	1.8%	0.45%
Jan 2026	65.7%	13.3%	10.8%	3.9%	3.7%	2.2%	0.43%
Feb 2026	62.1%	15.2%	12.4%	4.5%	2.8%	2.4%	0.5%
Mar 2026	66.5%	13.3%	10.9%	4%	3.1%	1.8%	0.53%
Apr 2026	64.4%	12.9%	12.9%	4.7%	2.7%	1.7%	0.77%
May 2026	65.6%	13.1%	10.7%	3.9%	3.3%	2.6%	0.78%
Jun 2026	66%	13.2%	8.8%	3.9%	3.4%	3.9%	0.78%
Jul 2026	67.2%	11%	11%	4%	3.8%	2.2%	0.8%
Aug 2026	66.9%	10.9%	10.9%	4%	3.8%	2.6%	0.8%
Sep 2026	67.8%	11.1%	9.1%	4.9%	4.6%	1.7%	0.81%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Elgato Corsair	67.8%	74K	0%	+0.9 points
2, held 2nd	Loupedeck Logitech	11.1%	12.1K	0%	+0.1 points
3, held 3rd	Touch Portal	9.1%	9.9K	-18.2%	-1.9 points
4, held 4th	Logitech	4.9%	5.4K	+22.7%	+1 points
5, held 5th	Mirabox	4.6%	5K	+19.1%	+0.8 points
6, held 6th	Razer	1.7%	1.9K	-34.5%	-0.9 points
7, held 7th	Ulanzi	0.81%	880	0%	0 points

1.Elgato
67.8%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.Loupedeck
11.1%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Touch Portal
9.1%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
4.Logitech
4.9%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.
5.Mirabox
4.6%
Held 5th. 5K estimated branded searches, +19.1% vs prior month. Share +0.8 points.
6.Razer
1.7%
Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.9 points.
7.Ulanzi
0.81%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Elgato, Logitech and Razer sell other things too, so only their searches that name this product count here, like “elgato stream deck”.

Which brand is most popular in search among stream controllers worldwide?

7 brands

In September 2026, Elgato was the most searched among stream controller brands worldwide, with an estimated 74K branded searches, 67.8% of all searches for the seven we track. Loupedeck is in 2nd place, 56.7 percentage points behind at 11.1%.

Global stream controllers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Elgato	63.5% → 67.8%	68.2%Dec 2025	62.1%Feb 2026	1st
Loupedeck	15.6% → 11.1%	15.6%Oct 2025	10.9%Aug 2026	2nd
Touch Portal	10.4% → 9.1%	12.9%Apr 2026	8.8%Jun 2026	3rd
Logitech	5.7% → 4.9%	5.7%Oct 2025	3.9%May 2026	4th
Mirabox	2.4% → 4.6%	4.6%Sep 2026	2.4%Oct 2025	5th
Razer	2% → 1.7%	4.5%Nov 2025	1.7%Apr 2026	6th
Ulanzi	0.5% → 0.81%	0.81%Sep 2026	0.43%Jan 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide increased from 63.5% to 67.8%.
Across the 12 months ending September 2026, Loupedeck’s share of searches among stream controllers worldwide decreased from 15.6% to 11.1%.
Across the 12 months ending September 2026, Touch Portal’s share of searches among stream controllers worldwide decreased from 10.4% to 9.1%.
Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide decreased from 5.7% to 4.9%.
Across the 12 months ending September 2026, Mirabox’s share of searches among stream controllers worldwide increased from 2.4% to 4.6%.
Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide peaked at 68.2% in December 2025 and was lowest at 62.1% in February 2026.
Across the 12 months ending September 2026, Loupedeck’s share of searches among stream controllers worldwide peaked at 15.6% in October 2025 and was lowest at 10.9% in August 2026.
Across the 12 months ending September 2026, Touch Portal’s share of searches among stream controllers worldwide peaked at 12.9% in April 2026 and was lowest at 8.8% in June 2026.
Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide peaked at 5.7% in October 2025 and was lowest at 3.9% in May 2026.
Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide peaked at 4.5% in November 2025 and was lowest at 1.7% in April 2026.
Across the 12 months ending September 2026, Razer and Ulanzi held steady: their share of searches among stream controllers worldwide each moved less than 0.5 percentage points.

How did search popularity change for stream controllers worldwide in September 2026?

7 changes

In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.
In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.
In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%.
In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.
In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.
Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Loupedeck worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

How are branded searches counted for stream controllers?

8 search terms

Each brand's share of searches among stream controllers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.