Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 1.1 million times worldwide, a 17.4% decrease from the previous year. These searches made up 1.7% of all global stream controller searches, placing Razer sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about stream controllers, Razer appeared in two of the five answers.

Search and AI answers in September 2026

Razer is the sixth most searched of 7 competitors.

  1. ElgatoShare of searches 67.8%Mentioned in 4 of 5 AI answers
  2. LoupedeckShare of searches 11.1%Mentioned in 1 of 5 AI answers
  3. Touch PortalShare of searches 9.1%Mentioned in 1 of 5 AI answers
  4. LogitechShare of searches 4.9%Mentioned in 1 of 5 AI answers
  5. RazerShare of searches 1.7%Mentioned in 2 of 5 AI answers

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Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Which stream controllers compete with Razer?

    Razer against stream controllers worldwide, by month

    Share of searches by month for Elgato, Loupedeck, Touch Portal, Logitech, Mirabox, Razer. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    1. 1.Elgato

      67.8%

      Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

    2. 2.Loupedeck

      11.1%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Touch Portal

      9.1%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

    4. 4.Logitech

      4.9%

      Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

    5. 5.Mirabox

      4.6%

      Held 5th. 5K estimated branded searches, +19.1% vs prior month. Share +0.8 points.

    6. 6.Razer

      1.7%

      Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.9 points.

    7. 7.Ulanzi

      0.81%

      Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Razer, Elgato and Logitech sell other things too, so only their searches that name this product count here, like “razer stream controller”.

    Compare popularity between Razer and its closest rivals

    Every comparison with Razer

    47 comparisons

    How has branded search demand for Razer changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1.3M to 1.1M.
    • Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide peaked at 4.5% in November 2025 and was lowest at 1.7% in April 2026.

    How did search popularity change for stream controllers worldwide in September 2026?

    6 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.

    3. In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%.

    4. In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.

    5. In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.

    6. Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

    How are Razer’s branded searches counted?

    24 search terms

    Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • gaming mouse razer
    • razer
    • razer blade
    • razer computer mouse
    • razer deathadder
    • razer gaming chair
    • razer gaming headset
    • razer gaming laptop
    • razer gaming mouse
    • razer gigantus
    • razer headset stand
    • razer kishi
    • razer kiyo
    • razer laptop
    • razer mouse
    • razer mouse pad
    • razer notebook
    • razer stream controller
    • razer webcam
    • razer wireless headset
    • razer wireless keyboard
    • razer wireless mouse
    • razer wolverine
    • webcam razer

    Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Razer compete?

    Razer is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Laptop brands8th of 80.93%Show ranking
    Game controller brands8th of 120.64%Show ranking
    Gaming peripheral brands2nd of 622.8%Show ranking
    Gaming headset brands7th of 70.31%Show ranking
    Wireless headset brands6th of 90.52%Show ranking
    Gaming mouse brands2nd of 724.7%Show ranking
    Gaming chair brands5th of 72.4%Show ranking
    Webcam brands5th of 52.4%Show ranking
    Computer mouse brands2nd of 431.6%Show ranking
    Headset stand brands6th of 90.13%Show ranking
    Wireless keyboard brands5th of 73.1%Show ranking
    Stream controllers6th of 71.7%Shown above
    Mouse pad brands2nd of 525.3%Show ranking
    Creator with pink hair and a pink jacket

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