Brandwave

How popular isRazer in search?

In August 2026, there were an estimated 885K branded searches for Razer worldwide which is down 15.4% over the last 11 months. Razer holds 20.2% estimated Share of Search among computer mouse brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech39.9%
  2. Razer20.2%
  3. Corsair19.4%
  4. SteelSeries12.7%
  5. Microsoft Visio7.8%
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Which computer mouse brands compete with Razer?

Razer against computer mouse brands worldwide, by month

Share of Search by month for Logitech, Razer, Corsair, SteelSeries, Microsoft Visio. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairSteelSeriesMicrosoft Visio
Oct 202542.1%20.2%16.5%10.8%10.4%
Nov 202538.7%22.3%18.2%12%8.9%
Dec 202539.4%22.6%18.5%12.2%7.4%
Jan 202637.2%21.5%21.2%11.5%8.6%
Feb 202638.1%21.8%17.8%11.6%10.7%
Mar 202636.8%21%20.7%11.2%10.2%
Apr 202639.9%19.5%19%10.2%11.4%
May 202640.6%20%19.5%10.5%9.5%
Jun 202640.4%19.8%19.7%10.6%9.6%
Jul 202636.4%21.8%21.3%11.5%9%
Aug 202639.9%20.2%19.4%12.7%7.8%
Sep 2026—————
  1. 1.Logitech

    39.9%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3.5 points.

  2. 2.Razer

    20.2%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -1.5 points.

  3. 3.Corsair

    19.4%

    Held 3rd. 847K estimated branded searches, +0.08% vs prior month. Share -1.9 points.

  4. Held 4th. 555K estimated branded searches, +22% vs prior month. Share +1.2 points.

  5. Held 5th. 340K estimated branded searches, -5.4% vs prior month. Share -1.3 points.

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 885K.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among computer mouse brands worldwide peaked at 22.6% in December 2025 and was lowest at 19.5% in April 2026.

How did search popularity change for computer mouse brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among computer mouse brands worldwide, from 36.4% to 39.9%.

  2. In August 2026, SteelSeries gained estimated Share of Search among computer mouse brands worldwide, from 11.5% to 12.7%.

  3. In August 2026, Corsair lost estimated Share of Search among computer mouse brands worldwide, from 21.3% to 19.4%.

  4. In August 2026, Razer lost estimated Share of Search among computer mouse brands worldwide, from 21.8% to 20.2%.

  5. In August 2026, Microsoft Visio lost estimated Share of Search among computer mouse brands worldwide, from 9% to 7.8%.

Where does Razer compete?

Razer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands3rd of 517.4%Show ranking
Webcam brands3rd of 517.4%Show ranking
Computer mouse brands2nd of 520.2%Shown above
Gaming mouse brands2nd of 521.5%Show ranking
Gaming headset brands2nd of 623.4%Show ranking
Gaming chair brands2nd of 637.4%Show ranking

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • gaming mouse razer
  • razer
  • razer com
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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Is Razer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.