Loupedeck vs Razer:Which is more popular?
In September 2026, Loupedeck had more branded searches than Razer among stream controllers worldwide. Loupedeck had about 12,100 branded searches, while Razer had 1,900. Loupedeck made up 11.1% of all stream controller searches we track, and Razer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stream controllers, Razer appeared in two of the five answers and Loupedeck in one.
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Top stream controllers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Loupedeck was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stream controllers
5 answers
Asked ChatGPT
“What's the best stream deck for streaming?”
Asked ChatGPT
“What are good alternatives to the Elgato Stream Deck?”
Asked ChatGPT
“Which stream controller should I buy?”
Searched Google, AI Overview
“stream controller”
Searched Google, AI Overview
“stream deck alternative”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Share of searches by month for Loupedeck, Razer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | Loupedeck | Touch Portal | Logitech | Mirabox | Razer | Ulanzi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 10.4% | 5.7% | 2.4% | 2% | 0.5% |
| Nov 2025 | 62.2% | 15.3% | 10.2% | 4.5% | 2.7% | 4.5% | 0.5% |
| Dec 2025 | 68.2% | 13.8% | 9.2% | 4.1% | 2.5% | 1.8% | 0.45% |
| Jan 2026 | 65.7% | 13.3% | 10.8% | 3.9% | 3.7% | 2.2% | 0.43% |
| Feb 2026 | 62.1% | 15.2% | 12.4% | 4.5% | 2.8% | 2.4% | 0.5% |
| Mar 2026 | 66.5% | 13.3% | 10.9% | 4% | 3.1% | 1.8% | 0.53% |
| Apr 2026 | 64.4% | 12.9% | 12.9% | 4.7% | 2.7% | 1.7% | 0.77% |
| May 2026 | 65.6% | 13.1% | 10.7% | 3.9% | 3.3% | 2.6% | 0.78% |
| Jun 2026 | 66% | 13.2% | 8.8% | 3.9% | 3.4% | 3.9% | 0.78% |
| Jul 2026 | 67.2% | 11% | 11% | 4% | 3.8% | 2.2% | 0.8% |
| Aug 2026 | 66.9% | 10.9% | 10.9% | 4% | 3.8% | 2.6% | 0.8% |
| Sep 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.6% | 1.7% | 0.81% |
Razer sells other things too, so only its searches that name this product count here, like “razer stream controller”.
How has the Loupedeck and Razer comparison changed over the last 12 months?
3 findings
- Loupedeck was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loupedeck’s share of searches among stream controllers worldwide moved from 15.6% to 11.1%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for stream controllers worldwide in September 2026?
2 changes
In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.
Estimated monthly branded searches for Loupedeck worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Loupedeck’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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