Brandwave

How popular isUlanzi?

In September 2026, people searched for Ulanzi by name about 880 times worldwide, a 22.2% increase from the previous year. These searches made up 0.81% of all global stream controller searches, placing Ulanzi seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about stream controllers, Ulanzi did not appear in any of the answers.

Search and AI answers in September 2026

Ulanzi is the seventh most searched of 7 competitors.

  1. ElgatoShare of searches 67.8%Mentioned in 4 of 5 AI answers
  2. LoupedeckShare of searches 11.1%Mentioned in 1 of 5 AI answers
  3. Touch PortalShare of searches 9.1%Mentioned in 1 of 5 AI answers
  4. LogitechShare of searches 4.9%Mentioned in 1 of 5 AI answers
  5. UlanziShare of searches 0.81%Mentioned in 0 of 5 AI answers

+2 more

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Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ulanzi did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Which stream controllers compete with Ulanzi?

    Ulanzi against stream controllers worldwide, by month

    Share of searches by month for Elgato, Loupedeck, Touch Portal, Logitech, Mirabox, Ulanzi. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    1. 1.Elgato

      67.8%

      Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

    2. 2.Loupedeck

      11.1%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Touch Portal

      9.1%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

    4. 4.Logitech

      4.9%

      Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

    5. 5.Mirabox

      4.6%

      Held 5th. 5K estimated branded searches, +19.1% vs prior month. Share +0.8 points.

    6. 6.Razer

      1.7%

      Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.9 points.

    7. 7.Ulanzi

      0.81%

      Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Elgato, Logitech and Razer sell other things too, so only their searches that name this product count here, like “elgato stream deck”.

    Compare popularity between Ulanzi and its closest rivals

    Every comparison with Ulanzi

    6 comparisons

    How has branded search demand for Ulanzi changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Ulanzi worldwide rose from 720 to 880.
    • Across the 12 months ending September 2026, Ulanzi’s share of searches among stream controllers worldwide held steady, from 0.5% to 0.81%.

    How did search popularity change for stream controllers worldwide in September 2026?

    6 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.

    3. In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%.

    4. In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.

    5. In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.

    6. Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

    How are Ulanzi’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Ulanzi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • ulanzi stream deck

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    How the Brand Demand Index is measured

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