Razer vs Ulanzi:Which is more popular?
In September 2026, Razer had more branded searches than Ulanzi among stream controllers worldwide. Razer had about 1,900 branded searches, while Ulanzi had 880. Razer made up 1.7% of all stream controller searches we track, and Ulanzi accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about stream controllers, Razer appeared in two of the five answers and Ulanzi in none.
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Top stream controllers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ulanzi did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stream controllers
5 answers
Asked ChatGPT
“What's the best stream deck for streaming?”
Asked ChatGPT
“What are good alternatives to the Elgato Stream Deck?”
Asked ChatGPT
“Which stream controller should I buy?”
Searched Google, AI Overview
“stream controller”
Searched Google, AI Overview
“stream deck alternative”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Share of searches by month for Razer, Ulanzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | Loupedeck | Touch Portal | Logitech | Mirabox | Razer | Ulanzi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 10.4% | 5.7% | 2.4% | 2% | 0.5% |
| Nov 2025 | 62.2% | 15.3% | 10.2% | 4.5% | 2.7% | 4.5% | 0.5% |
| Dec 2025 | 68.2% | 13.8% | 9.2% | 4.1% | 2.5% | 1.8% | 0.45% |
| Jan 2026 | 65.7% | 13.3% | 10.8% | 3.9% | 3.7% | 2.2% | 0.43% |
| Feb 2026 | 62.1% | 15.2% | 12.4% | 4.5% | 2.8% | 2.4% | 0.5% |
| Mar 2026 | 66.5% | 13.3% | 10.9% | 4% | 3.1% | 1.8% | 0.53% |
| Apr 2026 | 64.4% | 12.9% | 12.9% | 4.7% | 2.7% | 1.7% | 0.77% |
| May 2026 | 65.6% | 13.1% | 10.7% | 3.9% | 3.3% | 2.6% | 0.78% |
| Jun 2026 | 66% | 13.2% | 8.8% | 3.9% | 3.4% | 3.9% | 0.78% |
| Jul 2026 | 67.2% | 11% | 11% | 4% | 3.8% | 2.2% | 0.8% |
| Aug 2026 | 66.9% | 10.9% | 10.9% | 4% | 3.8% | 2.6% | 0.8% |
| Sep 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.6% | 1.7% | 0.81% |
Razer sells other things too, so only its searches that name this product count here, like “razer stream controller”.
How has the Razer and Ulanzi comparison changed over the last 12 months?
3 findings
- Razer was ahead of Ulanzi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Ulanzi’s share of searches among stream controllers worldwide moved from 0.5% to 0.81%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for stream controllers worldwide in September 2026?
2 changes
In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.
Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Razer’s and Ulanzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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