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Webcam brands:Which brands are most popular in search?

In August 2026, Insta360 was the most searched among webcam brands worldwide, with an estimated 2.1M branded searches and 40.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36040.9%
  2. Logitech34.3%
  3. Razer17.4%
  4. Elgato6.3%
  5. OBSBOT1.1%

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Share of SearchLeaderboard

Compare brands that offer cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among webcam brands worldwide, by month

Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360LogitechRazerElgatoOBSBOT
Oct 202533%39.9%19.2%7.2%0.71%
Nov 202536%36%20.8%6.4%0.77%
Dec 202535.5%36.5%20.9%6.5%0.63%
Jan 202631.7%38.4%22.2%6.9%0.81%
Feb 202635.2%36.6%20.9%6.5%0.93%
Mar 202635.3%35.8%20.4%7.6%0.92%
Apr 202637.5%37%18.1%6.6%0.8%
May 202641.1%34%16.7%7.4%0.74%
Jun 202642%34.2%16.8%6.2%0.74%
Jul 202643.8%30.4%18.2%6.7%0.96%
Aug 202640.9%34.3%17.4%6.3%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Insta360

    40.9%

    held 1st · 2.1M estimated branded searches · 0% vs prior month · -2.8 points

  2. 2.Logitech

    34.3%

    held 2nd · 1.7M estimated branded searches · +20.7% vs prior month · +3.9 points

  3. 3.Razer

    17.4%

    held 3rd · 885K estimated branded searches · +2.4% vs prior month · -0.8 points

  4. 4.Elgato

    6.3%

    held 4th · 318K estimated branded searches · 0% vs prior month · -0.4 points

  5. 5.OBSBOT

    1.1%

    held 5th · 55.3K estimated branded searches · +21.2% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among webcam brands worldwide?

In August 2026, Insta360 was the most searched among webcam brands worldwide, with an estimated 2.1M branded searches and 40.9% estimated Share of Search within this set. Logitech is in 2nd place, 6.6 percentage points behind at 34.3% Share of Search.

Global webcam brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Insta36033% → 40.9%43.8%Jul 202631.7%Jan 20262nd → 1st
Logitech39.9% → 34.3%39.9%Oct 202530.4%Jul 20261st → 2nd
Razer19.2% → 17.4%22.2%Jan 202616.7%May 20263rd
Elgato7.2% → 6.3%7.6%Mar 20266.2%Jun 20264th
OBSBOT0.71% → 1.1%1.1%Aug 20260.63%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide increased from 33% to 40.9%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam brands worldwide decreased from 39.9% to 34.3%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide decreased from 19.2% to 17.4%.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide decreased from 7.2% to 6.3%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide peaked at 43.8% in July 2026 and was lowest at 31.7% in January 2026.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam brands worldwide peaked at 39.9% in October 2025 and was lowest at 30.4% in July 2026.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide peaked at 22.2% in January 2026 and was lowest at 16.7% in May 2026.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide peaked at 7.6% in March 2026 and was lowest at 6.2% in June 2026.
  • Across the 11 months ending August 2026, Insta360 rose from 2nd to 1st among webcam brands worldwide.
  • Across the 11 months ending August 2026, Logitech fell from 1st to 2nd among webcam brands worldwide.
  • Across the 11 months ending August 2026, OBSBOT held steady: its estimated Share of Search among webcam brands worldwide moved less than 0.5 percentage points.

How did search popularity change for webcam brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.

  2. In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.

  3. In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.

  4. Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.

  5. Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.

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