Insta360 vs Logitech:Which is more popular by branded search?
In August 2026, Insta360 had more branded searches than Logitech among webcam brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to Logitech’s 1.7M, and held a 40.9% Share of Search versus Logitech’s 34.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Insta360 or Logitech?
Compare brands that offer cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insta360, Logitech. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | Logitech | Razer | Elgato | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 39.9% | 19.2% | 7.2% | 0.71% |
| Nov 2025 | 36% | 36% | 20.8% | 6.4% | 0.77% |
| Dec 2025 | 35.5% | 36.5% | 20.9% | 6.5% | 0.63% |
| Jan 2026 | 31.7% | 38.4% | 22.2% | 6.9% | 0.81% |
| Feb 2026 | 35.2% | 36.6% | 20.9% | 6.5% | 0.93% |
| Mar 2026 | 35.3% | 35.8% | 20.4% | 7.6% | 0.92% |
| Apr 2026 | 37.5% | 37% | 18.1% | 6.6% | 0.8% |
| May 2026 | 41.1% | 34% | 16.7% | 7.4% | 0.74% |
| Jun 2026 | 42% | 34.2% | 16.8% | 6.2% | 0.74% |
| Jul 2026 | 43.8% | 30.4% | 18.2% | 6.7% | 0.96% |
| Aug 2026 | 40.9% | 34.3% | 17.4% | 6.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Insta360 and Logitech comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Insta360 took it in November 2025, Logitech took it in December 2025, Insta360 took it in April 2026.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide moved from 33% to 40.9%, and its estimated monthly branded searches moved from 1.8M to 2.1M.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam brands worldwide moved from 39.9% to 34.3%, and its estimated monthly branded searches moved from 2.2M to 1.7M.
How did search popularity change for webcam brands worldwide in August 2026?
2 changes
In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.
In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Insta360’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insta360
9 branded search terms
- action camera insta360
- insta360
- insta360 ace pro
- insta360 action camera
- insta360 com
- insta360 link
- insta360 webcam
- insta360 x5
- webcam insta360
Logitech
8 branded search terms
- gaming mouse logitech
- logitech
- logitech brio
- logitech com
- logitech g pro
- logitech gaming mouse
- logitech webcam
- webcam logitech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.