Elgato vs OBSBOT:Which is more popular by branded search?
In August 2026, Elgato had more branded searches than OBSBOT among webcam brands worldwide. Elgato was estimated to have 318K branded searches compared to OBSBOT’s 55.3K, and held a 6.3% Share of Search versus OBSBOT’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Elgato or OBSBOT?
Compare brands that offer cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elgato, OBSBOT. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | Logitech | Razer | Elgato | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 39.9% | 19.2% | 7.2% | 0.71% |
| Nov 2025 | 36% | 36% | 20.8% | 6.4% | 0.77% |
| Dec 2025 | 35.5% | 36.5% | 20.9% | 6.5% | 0.63% |
| Jan 2026 | 31.7% | 38.4% | 22.2% | 6.9% | 0.81% |
| Feb 2026 | 35.2% | 36.6% | 20.9% | 6.5% | 0.93% |
| Mar 2026 | 35.3% | 35.8% | 20.4% | 7.6% | 0.92% |
| Apr 2026 | 37.5% | 37% | 18.1% | 6.6% | 0.8% |
| May 2026 | 41.1% | 34% | 16.7% | 7.4% | 0.74% |
| Jun 2026 | 42% | 34.2% | 16.8% | 6.2% | 0.74% |
| Jul 2026 | 43.8% | 30.4% | 18.2% | 6.7% | 0.96% |
| Aug 2026 | 40.9% | 34.3% | 17.4% | 6.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Elgato and OBSBOT comparison changed over the last 12 months?
3 findings
- Elgato was ahead of OBSBOT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 392K to 318K.
- Across the 11 months ending August 2026, OBSBOT’s estimated Share of Search among webcam brands worldwide moved from 0.71% to 1.1%, and its estimated monthly branded searches moved from 38.7K to 55.3K.
How did search popularity change for webcam brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Elgato’s and OBSBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.