Brandwave

How popular isInsta360 in search?

In August 2026, there were an estimated 2.1M branded searches for Insta360 worldwide which is up 15.5% over the last 11 months. Insta360 holds 40.9% estimated Share of Search among webcam brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36040.9%
  2. Logitech34.3%
  3. Razer17.4%
  4. Elgato6.3%
  5. OBSBOT1.1%
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Which webcam brands compete with Insta360?

Insta360 against webcam brands worldwide, by month

Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360LogitechRazerElgatoOBSBOT
Oct 202533%39.9%19.2%7.3%0.71%
Nov 202536%36%20.7%6.5%0.77%
Dec 202535.5%36.5%20.9%6.6%0.63%
Jan 202631.6%38.4%22.2%7%0.81%
Feb 202635.1%36.5%20.9%6.5%0.93%
Mar 202635.2%35.7%20.4%7.7%0.92%
Apr 202637.5%36.9%18.1%6.7%0.8%
May 202641.1%34%16.7%7.5%0.74%
Jun 202642%34.2%16.8%6.3%0.74%
Jul 202643.7%30.4%18.2%6.8%0.96%
Aug 202640.9%34.3%17.4%6.3%1.1%
Sep 2026—————

  1. 1.Insta360

    40.9%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Logitech

    34.3%

    Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +3.9 points.

  3. 3.Razer

    17.4%

    Held 3rd. 885K estimated branded searches, +2.4% vs prior month. Share -0.8 points.

  4. 4.Elgato

    6.3%

    Held 4th. 322K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.OBSBOT

    1.1%

    Held 5th. 55.3K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

Compare search popularity between Insta360 and its closest rivals

How has branded search demand for Insta360 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insta360 worldwide rose from 1.8M to 2.1M.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide increased from 33% to 40.9%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide peaked at 43.7% in July 2026 and was lowest at 31.6% in January 2026.
  • Across the 11 months ending August 2026, Insta360 rose from 2nd to 1st among webcam brands worldwide.

How did search popularity change for webcam brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.

  2. In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.7% to 40.9%.

  3. In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.

  4. Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.

  5. Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.

Where does Insta360 compete?

Insta360 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands1st of 540.9%Show ranking
Webcam brands1st of 540.9%Shown above
Action camera brands1st of 549.5%Show ranking

How is Insta360 measured?

Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • action camera insta360
  • insta360
  • insta360 ace pro
  • insta360 action camera
  • insta360 com
  • insta360 link
  • insta360 webcam
  • insta360 x5
  • webcam insta360

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How the Brand Demand Index is measured

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