Insta360 vs OM System:Which is more popular?
In September 2026, OM System had more branded searches than Insta360 among camera brands worldwide. OM System had about 135,000 branded searches, while Insta360 had 720. OM System made up 2.1% of all camera brand searches we track, and Insta360 accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about camera brands, OM System appeared in two of the five answers and Insta360 in none.
Who do people search for more?
OM System, about 188 searches for every 1 for Insta360
Who does AI mention more?
OM System, mentioned in 2 of 5 answers, Insta360 in 0
Who does AI recommend more?
OM System, the only one of the two named
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OM System was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insta360 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“Which camera brand should I buy?”
Asked ChatGPT
“What are the best camera brands?”
Asked ChatGPT
“What's the best camera brand for everyday photography?”
Searched Google, AI Overview
“camera brands”
Searched Google, AI Overview
“camera for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Insta360 or OM System more popular in search?
This chart shows how often people search Google for Insta360 and OM System by name. Each line represents a brand's share of searches for all eight camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OM System, Insta360. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Nikon | Panasonic | OM System | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.5% | 15% | 14.5% | 1.1% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 53.6% | 16.9% | 14.4% | 12.7% | 0.93% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 51.9% | 19.9% | 14% | 12% | 0.72% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.4% | 19.2% | 13.4% | 12.4% | 0.91% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.1% | 15.4% | 14.3% | 17.6% | 0.87% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50% | 18% | 15.1% | 14.2% | 1% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 48.6% | 17.5% | 14.9% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| May 2026 | 48.7% | 17.6% | 14.7% | 16.7% | 1% | 1.2% | 0.01% | 0.01% |
| Jun 2026 | 51.9% | 16.4% | 14.1% | 15% | 1.1% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 54.7% | 17.2% | 12.7% | 13.5% | 0.81% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.1% | 16.8% | 13.7% | 12.8% | 1.2% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 53.1% | 17.5% | 13% | 12.8% | 2.1% | 1.4% | 0.01% | 0.01% |
How has the Insta360 and OM System comparison changed over the last 12 months?
3 findings
- OM System was ahead of Insta360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 60.5K to 135K.
How did search popularity change for camera brands worldwide in September 2026?
2 changes
In September 2026, OM System overtook Canon to rank 5th among camera brands worldwide, with 2.1% of the searches.
Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Insta360’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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