Camera brands:Which brands are most popular in search?
In August 2026, Sony was the most searched among camera brands worldwide, with an estimated 2.7M branded searches and 61.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the camera brands photographers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Fujifilm, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Canon | Panasonic |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 20.6% | 11.3% | 7.9% | 4.1% |
| Nov 2025 | 61.4% | 18.5% | 10.1% | 7% | 3% |
| Dec 2025 | 59.4% | 21.7% | 9.8% | 6.7% | 2.4% |
| Jan 2026 | 58.6% | 21.4% | 9.6% | 8% | 2.4% |
| Feb 2026 | 59.6% | 17.9% | 12% | 8.2% | 2.4% |
| Mar 2026 | 57.3% | 21% | 11.5% | 7.9% | 2.3% |
| Apr 2026 | 57.7% | 21.2% | 11.6% | 7.6% | 1.9% |
| May 2026 | 57.8% | 21.2% | 11.6% | 7.5% | 1.9% |
| Jun 2026 | 61.4% | 18.4% | 10.1% | 8.1% | 2% |
| Jul 2026 | 63.1% | 18.9% | 8.5% | 7.8% | 1.7% |
| Aug 2026 | 61.7% | 18.5% | 10.1% | 8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 2.7M | 0% | -1.4 points | |
| 2, held 2nd | 18.5% | 823K | 0% | -0.4 points | |
| 3, held 3rd | 10.1% | 450K | +22.3% | +1.7 points | |
| 4, held 4th | 8% | 356K | +4.9% | +0.2 points | |
| 5, held 5th | 1.7% | 74K | 0% | 0 points |
1.
Sony61.7%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Fujifilm18.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Nikon10.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canon8%
Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
1.7%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among camera brands worldwide?
5 brands
In August 2026, Sony was the most searched among camera brands worldwide, with an estimated 2.7M branded searches and 61.7% estimated Share of Search within this set. Fujifilm is in 2nd place, 43.1 percentage points behind at 18.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 56.1% → 61.7% | 63.1%Jul 2026 | 56.1%Oct 2025 | 1st |
| Fujifilm | 20.6% → 18.5% | 21.7%Dec 2025 | 17.9%Feb 2026 | 2nd |
| Nikon | 11.3% → 10.1% | 12%Feb 2026 | 8.5%Jul 2026 | 3rd |
| Canon | 7.9% → 8% | 8.2%Feb 2026 | 6.7%Dec 2025 | 4th |
 Panasonic | 4.1% → 1.7% | 4.1%Oct 2025 | 1.7%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide increased from 56.1% to 61.7%.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands worldwide decreased from 20.6% to 18.5%.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide decreased from 11.3% to 10.1%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among camera brands worldwide decreased from 4.1% to 1.7%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide peaked at 63.1% in July 2026 and was lowest at 56.1% in October 2025.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands worldwide peaked at 21.7% in December 2025 and was lowest at 17.9% in February 2026.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide peaked at 12% in February 2026 and was lowest at 8.5% in July 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands worldwide peaked at 8.2% in February 2026 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Canon held steady: its estimated Share of Search among camera brands worldwide moved less than 0.5 percentage points.
How did search popularity change for camera brands worldwide in August 2026?
4 changes
In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%.
In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
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