How popular isGoPro in search?
In September 2026, there were an estimated 1.9M branded searches for GoPro worldwide which is up 19.1% over the last 12 months. GoPro holds 0.01% estimated Share of Search among camera brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera brands compete with GoPro?
Share of Search by month for Sony, Fujifilm, Nikon, Panasonic, GoPro. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Fujifilm | Nikon | Panasonic | Canon | GoPro | Insta360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.7% | 15.1% | 14.7% | 1.6% | 0.02% | 0.02% |
| Nov 2025 | 54.1% | 17.1% | 14.6% | 12.8% | 1.4% | 0.02% | 0.01% |
| Dec 2025 | 52.3% | 20.1% | 14.1% | 12.1% | 1.3% | 0.01% | 0.01% |
| Jan 2026 | 52.8% | 19.4% | 13.6% | 12.5% | 1.7% | 0.01% | 0.01% |
| Feb 2026 | 50.6% | 15.5% | 14.4% | 17.8% | 1.6% | 0.02% | 0.02% |
| Mar 2026 | 50.6% | 18.2% | 15.3% | 14.3% | 1.6% | 0.02% | 0.02% |
| Apr 2026 | 49.1% | 17.7% | 15% | 16.9% | 1.2% | 0.01% | 0.01% |
| May 2026 | 49.2% | 17.7% | 14.9% | 16.9% | 1.3% | 0.01% | 0.01% |
| Jun 2026 | 52.5% | 16.6% | 14.3% | 15.2% | 1.4% | 0.02% | 0.02% |
| Jul 2026 | 55.1% | 17.3% | 12.8% | 13.6% | 1.2% | 0.01% | 0.01% |
| Aug 2026 | 54.7% | 17% | 13.9% | 13% | 1.4% | 0.02% | 0.01% |
| Sep 2026 | 54.3% | 17.9% | 13.3% | 13.1% | 1.4% | 0.01% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 3.4M | -1.9% | -0.5 points | |
| 2, held 2nd | 17.9% | 1.1M | +4.1% | +0.9 points | |
| 3, held 3rd | 13.3% | 836K | -5.1% | -0.6 points | |
| 4, held 4th | 13.1% | 823K | 0% | +0.1 points | |
| 5, held 5th | 1.4% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.01% | 880 | -12% | 0 points | |
| 7, held 7th | 0.01% | 720 | -18.2% | 0 points |
1.
Sony54.3%
Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share -0.5 points.
2.
Fujifilm17.9%
Held 2nd. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.9 points.
3.
Nikon13.3%
Held 3rd. 836K estimated branded searches, -5.1% vs prior month. Share -0.6 points.
13.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Canon1.4%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
GoPro
0.01%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
7.
Insta3600.01%
Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between GoPro and its closest rivals
Every comparison with GoPro
9 comparisons
How has branded search demand for GoPro changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GoPro worldwide rose from 1.6M to 1.9M.
- Across the 12 months ending September 2026, GoPro’s estimated Share of Search among camera brands worldwide held steady, from 0.02% to 0.01%.
How did search popularity change for camera brands worldwide in September 2026?
4 changes
In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 17% to 17.9%.
In September 2026, Nikon lost estimated Share of Search among camera brands worldwide, from 13.9% to 13.3%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.
Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Where does GoPro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 6th of 7 | 0.01% | Shown above |
| Action camera brands | 1st of 5 | 49% | Show ranking |
How is GoPro measured?
Brandwave collects information about searches that people make online using GoPro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- action camera gopro
- gopro
- gopro action camera
- gopro hero
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Is GoPro your brand?
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