GoPro vs Insta360:Which is more popular by branded search?
In August 2026, Insta360 had more branded searches than GoPro among action camera brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to GoPro’s 2M, and held a 49.5% Share of Search versus GoPro’s 46.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, GoPro or Insta360?
Compare brands that offer cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insta360, GoPro. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | GoPro | DJI | SJCAM | AKASO |
|---|---|---|---|---|---|
| Oct 2025 | 50.7% | 45.6% | 2.3% | 0.79% | 0.56% |
| Nov 2025 | 50.5% | 46.2% | 2.2% | 0.65% | 0.47% |
| Dec 2025 | 50.2% | 46.4% | 2.2% | 0.66% | 0.59% |
| Jan 2026 | 46.1% | 49.8% | 2.6% | 0.9% | 0.63% |
| Feb 2026 | 50% | 46.2% | 2.4% | 0.81% | 0.58% |
| Mar 2026 | 50.6% | 45.6% | 2.4% | 0.8% | 0.58% |
| Apr 2026 | 46.4% | 49.9% | 2.4% | 0.73% | 0.53% |
| May 2026 | 50.4% | 45.8% | 2.4% | 0.81% | 0.58% |
| Jun 2026 | 50.5% | 45.8% | 2.4% | 0.81% | 0.49% |
| Jul 2026 | 53.8% | 42.2% | 2.6% | 0.89% | 0.53% |
| Aug 2026 | 49.5% | 46.4% | 2.8% | 0.82% | 0.5% |
| Sep 2026 | — | — | — | — | — |
How has the GoPro and Insta360 comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: GoPro took it in January 2026, Insta360 took it in February 2026, GoPro took it in April 2026, Insta360 took it in May 2026.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands worldwide moved from 45.6% to 46.4%, and its estimated monthly branded searches moved from 1.6M to 2M.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide moved from 50.7% to 49.5%, and its estimated monthly branded searches moved from 1.8M to 2.1M.
How did search popularity change for action camera brands worldwide in August 2026?
2 changes
In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%.
In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.
How each brand is measured
Brandwave collects information about searches that people make online using GoPro’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.