Brandwave

How popular isInsta360 in search?

In August 2026, there were an estimated 2.1M branded searches for Insta360 worldwide which is up 15.5% over the last 11 months. Insta360 holds 49.5% estimated Share of Search among action camera brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36049.5%
  2. GoPro46.4%
  3. DJI2.8%
  4. SJCAM0.82%
  5. AKASO0.5%
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Which action camera brands compete with Insta360?

Insta360 against action camera brands worldwide, by month

Share of Search by month for Insta360, GoPro, DJI. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360GoProDJISJCAMAKASO
Oct 202550.7%45.6%2.3%0.79%0.56%
Nov 202550.5%46.2%2.2%0.65%0.47%
Dec 202550.2%46.4%2.2%0.66%0.59%
Jan 202646.1%49.8%2.6%0.9%0.63%
Feb 202650%46.2%2.4%0.81%0.58%
Mar 202650.6%45.6%2.4%0.8%0.58%
Apr 202646.4%49.9%2.4%0.73%0.53%
May 202650.4%45.8%2.4%0.81%0.58%
Jun 202650.5%45.8%2.4%0.81%0.49%
Jul 202653.8%42.2%2.6%0.89%0.53%
Aug 202649.5%46.4%2.8%0.82%0.5%
Sep 2026—————

  1. 1.Insta360

    49.5%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.GoPro

    46.4%

    Held 2nd. 2M estimated branded searches, +19.7% vs prior month. Share +4.2 points.

  3. 3.DJI

    2.8%

    Held 3rd. 120K estimated branded searches, +20% vs prior month. Share +0.3 points.

  4. 4.SJCAM

    0.82%

    Held 4th. 34.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AKASO

    0.5%

    Held 5th. 21K estimated branded searches, +2.3% vs prior month. Share 0 points.

Compare search popularity between Insta360 and its closest rivals

How has branded search demand for Insta360 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insta360 worldwide rose from 1.8M to 2.1M.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide decreased from 50.7% to 49.5%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide peaked at 53.8% in July 2026 and was lowest at 46.1% in January 2026.

How did search popularity change for action camera brands worldwide in August 2026?

  1. In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%.

  2. In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.

  3. Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

  4. Estimated monthly branded searches for SJCAM worldwide rose 21.9% over 11 measured months, from 28.1K to 34.3K in August 2026.

Where does Insta360 compete?

Insta360 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands1st of 540.9%Show ranking
Webcam brands1st of 540.9%Show ranking
Action camera brands1st of 549.5%Shown above

How is Insta360 measured?

Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • action camera insta360
  • insta360
  • insta360 ace pro
  • insta360 action camera
  • insta360 com
  • insta360 link
  • insta360 webcam
  • insta360 x5
  • webcam insta360

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How the Brand Demand Index is measured

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