Brandwave

How popular isInsta360?

In September 2026, people searched for Insta360 by name about 2 million times worldwide, a 21.4% increase from the previous year. These searches made up 3.2% of all global camera gimbal brand searches, placing Insta360 third out of seven brands. When we asked both ChatGPT and Google AI Overviews about camera gimbal brands, Insta360 appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Insta360 is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. DJIShare of searches 85.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZhiyunShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Insta360Share of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BenroShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. FeiyuTechShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+2 more

Insta360 website (opens in a new tab)

Follow Insta360 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camera gimbal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Insta360 is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Zhiyun2nd
  3. FeiyuTech3rd
  4. Insta3604th
  5. Hohem5th
  6. Moza6th
  7. Benro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zhiyun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FeiyuTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3602 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hohem2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera gimbal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camera gimbal brands compete with Insta360?

Insta360 against camera gimbal brands worldwide, by month

Share of searches by month for DJI, Zhiyun, Insta360, Benro, FeiyuTech, Hohem. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIZhiyunInsta360BenroFeiyuTechHohemMoza
Oct 202580.1%5.1%4.2%3.4%3.4%2.8%1.2%
Nov 202582.8%4.4%3.6%2.9%2.9%2.4%1.1%
Dec 202581.1%4%4.9%3.3%3.3%2.2%1.2%
Jan 202681.9%4.4%4.4%2.9%2.9%2.4%1.1%
Feb 202681.8%4.1%4.2%3.4%3.4%2.2%0.97%
Mar 202680.8%4.1%4.1%3.3%4.1%2.7%0.96%
Apr 202681.9%4.1%4.2%2.8%3.4%2.8%0.97%
May 202683.7%4%4%2.7%2.7%2.2%0.79%
Jun 202683.3%3.5%4.3%2.8%2.8%2.3%0.84%
Jul 202684.5%3.5%3.6%2.9%2.4%2.4%0.86%
Aug 202685.1%3.1%3.9%2.6%2.6%2.1%0.76%
Sep 202685.9%3.9%3.2%2.1%2.1%2.1%0.76%

  1. 1.DJI

    85.9%

    Held 1st. 180K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Zhiyun

    3.9%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  3. 3.Insta360

    3.2%

    Moved from 2nd to 3rd. 6.7K estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  4. 4.Benro

    2.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  5. 5.FeiyuTech

    2.1%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  6. 6.Hohem

    2.1%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Moza

    0.76%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Insta360 sells other things too, so only its searches that name this product count here, like “insta360 flow”.

Compare popularity between Insta360 and its closest rivals

Every comparison with Insta360

19 comparisons

How has branded search demand for Insta360 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insta360 worldwide rose from 1.6M to 2M.
  • Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide decreased from 4.2% to 3.2%.
  • Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide peaked at 4.9% in December 2025 and was lowest at 3.2% in September 2026.

How did search popularity change for camera gimbal brands worldwide in September 2026?

6 changes

  1. In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches.

  2. In September 2026, DJI gained share of searches among camera gimbal brands worldwide, from 85.1% to 85.9%.

  3. In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%.

  4. Estimated monthly branded searches for Benro worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for FeiyuTech worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Moza worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Insta360’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • action camera insta360
  • insta360
  • insta360 ace pro
  • insta360 action camera
  • insta360 camera
  • insta360 camera gimbal
  • insta360 flow
  • insta360 link
  • insta360 webcam
  • webcam insta360

Do you work for Insta360? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insta360 compete?

Insta360 is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Action camera brands3rd of 51.9%Show ranking
Camera brands7th of 87.3%Show ranking
Webcam brands3rd of 56.7%Show ranking
Camera gimbal brands3rd of 73.2%Shown above
Creator with pink hair and a pink jacket

Is Insta360 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free