Hohem vs Insta360:Which is more popular?
In September 2026, Insta360 had more branded searches than Hohem among camera gimbal brands worldwide. Insta360 had about 6,650 branded searches, while Hohem had 4,400. Insta360 made up 3.2% of all camera gimbal brand searches we track, and Hohem accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about camera gimbal brands, Hohem and Insta360 each appeared in two of the five answers. Hohem and Insta360 were each mentioned first in one of the two answers that named either.
Who do people search for more?
Insta360, about 51% more searches than Hohem
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top camera gimbal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hohem was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hohem and Insta360 were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zhiyun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FeiyuTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Insta3602 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hohem2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera gimbal brands
5 answers
Asked ChatGPT
“Which camera gimbal brand should I buy?”
Asked ChatGPT
“What are the best camera gimbal brands?”
Asked ChatGPT
“What's the best camera gimbal brand for smooth video shots?”
Searched Google, AI Overview
“gimbal for camera”
Searched Google, AI Overview
“gimbal for mirrorless”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hohem or Insta360 more popular in search?
This chart shows how often people search Google for Hohem and Insta360 by name. Each line represents a brand's share of searches for all seven camera gimbal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Insta360, Hohem. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | Zhiyun | Insta360 | Benro | FeiyuTech | Hohem | Moza |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 5.1% | 4.2% | 3.4% | 3.4% | 2.8% | 1.2% |
| Nov 2025 | 82.8% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 1.1% |
| Dec 2025 | 81.1% | 4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.2% |
| Jan 2026 | 81.9% | 4.4% | 4.4% | 2.9% | 2.9% | 2.4% | 1.1% |
| Feb 2026 | 81.8% | 4.1% | 4.2% | 3.4% | 3.4% | 2.2% | 0.97% |
| Mar 2026 | 80.8% | 4.1% | 4.1% | 3.3% | 4.1% | 2.7% | 0.96% |
| Apr 2026 | 81.9% | 4.1% | 4.2% | 2.8% | 3.4% | 2.8% | 0.97% |
| May 2026 | 83.7% | 4% | 4% | 2.7% | 2.7% | 2.2% | 0.79% |
| Jun 2026 | 83.3% | 3.5% | 4.3% | 2.8% | 2.8% | 2.3% | 0.84% |
| Jul 2026 | 84.5% | 3.5% | 3.6% | 2.9% | 2.4% | 2.4% | 0.86% |
| Aug 2026 | 85.1% | 3.1% | 3.9% | 2.6% | 2.6% | 2.1% | 0.76% |
| Sep 2026 | 85.9% | 3.9% | 3.2% | 2.1% | 2.1% | 2.1% | 0.76% |
Insta360 sells other things too, so only its searches that name this product count here, like “insta360 flow”.
How has the Hohem and Insta360 comparison changed over the last 12 months?
3 findings
- Insta360 was ahead of Hohem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hohem’s share of searches among camera gimbal brands worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 6.7K.
How did search popularity change for camera gimbal brands worldwide in September 2026?
3 changes
In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches.
In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Hohem worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hohem’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera gimbal brands
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