How popular isBenro?
In September 2026, people searched for Benro by name about 4,970 times worldwide, a 31.1% decrease from the previous year. These searches made up 2.1% of all global camera gimbal brand searches, placing Benro fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about camera gimbal brands, Benro appeared in one of the five answers and was the seventh most recommended of the seven.
Benro is the fourth most searched of 7 competitors and the seventh most recommended in AI answers.
DJIShare of searches 85.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ZhiyunShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Insta360Share of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BenroShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
FeiyuTechShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top camera gimbal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Benro was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benro is the seventh most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zhiyun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FeiyuTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Insta3602 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hohem2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Benro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera gimbal brands
5 answers
Asked ChatGPT
“Which camera gimbal brand should I buy?”
Asked ChatGPT
“What are the best camera gimbal brands?”
Asked ChatGPT
“What's the best camera gimbal brand for smooth video shots?”
Searched Google, AI Overview
“gimbal for camera”
Searched Google, AI Overview
“gimbal for mirrorless”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which camera gimbal brands compete with Benro?
Share of searches by month for DJI, Zhiyun, Insta360, Benro, FeiyuTech, Hohem. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | Zhiyun | Insta360 | Benro | FeiyuTech | Hohem | Moza |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 5.1% | 4.2% | 3.4% | 3.4% | 2.8% | 1.2% |
| Nov 2025 | 82.8% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 1.1% |
| Dec 2025 | 81.1% | 4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.2% |
| Jan 2026 | 81.9% | 4.4% | 4.4% | 2.9% | 2.9% | 2.4% | 1.1% |
| Feb 2026 | 81.8% | 4.1% | 4.2% | 3.4% | 3.4% | 2.2% | 0.97% |
| Mar 2026 | 80.8% | 4.1% | 4.1% | 3.3% | 4.1% | 2.7% | 0.96% |
| Apr 2026 | 81.9% | 4.1% | 4.2% | 2.8% | 3.4% | 2.8% | 0.97% |
| May 2026 | 83.7% | 4% | 4% | 2.7% | 2.7% | 2.2% | 0.79% |
| Jun 2026 | 83.3% | 3.5% | 4.3% | 2.8% | 2.8% | 2.3% | 0.84% |
| Jul 2026 | 84.5% | 3.5% | 3.6% | 2.9% | 2.4% | 2.4% | 0.86% |
| Aug 2026 | 85.1% | 3.1% | 3.9% | 2.6% | 2.6% | 2.1% | 0.76% |
| Sep 2026 | 85.9% | 3.9% | 3.2% | 2.1% | 2.1% | 2.1% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 180K | 0% | +0.8 points | |
| 2, moved from 3rd to 2nd | 3.9% | 8.1K | +22.7% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 3.2% | 6.7K | -18.6% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.1% | 4.4K | -18.5% | -0.5 points | |
| 5, held 5th | 2.1% | 4.4K | -18.5% | -0.5 points | |
| 6, held 6th | 2.1% | 4.4K | 0% | 0 points | |
| 7, held 7th | 0.76% | 1.6K | 0% | 0 points |
1.
DJI85.9%
Held 1st. 180K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Zhiyun3.9%
Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
3.
Insta3603.2%
Moved from 2nd to 3rd. 6.7K estimated branded searches, -18.6% vs prior month. Share -0.7 points.
4.
Benro2.1%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
2.1%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
6.
Hohem2.1%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Moza0.76%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Insta360 sells other things too, so only its searches that name this product count here, like “insta360 flow”.
Compare popularity between Benro and its closest rivals
Every comparison with Benro
14 comparisons
How has branded search demand for Benro changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Benro worldwide fell from 7.2K to 5K.
- Across the 12 months ending September 2026, Benro’s share of searches among camera gimbal brands worldwide decreased from 3.4% to 2.1%.
How did search popularity change for camera gimbal brands worldwide in September 2026?
6 changes
In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches.
In September 2026, DJI gained share of searches among camera gimbal brands worldwide, from 85.1% to 85.9%.
In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Benro worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for FeiyuTech worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Moza worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are Benro’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Benro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- benro
- benro ball head
- benro gimbal head
- benro tripod head
Do you work for Benro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Benro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera gimbal brands | 4th of 7 | 2.1% | Shown above |
| Tripod brands | 6th of 6 | 8.5% | Show ranking |
| Tripod head brands | 3rd of 7 | 9.7% | Show ranking |
Is Benro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.