Brandwave

Benro vs Leofoto:Which is more popular?

In September 2026, Leofoto had more branded searches than Benro among tripod head brands worldwide. Leofoto had about 12,100 branded searches, while Benro had 4,400. Leofoto made up 13.6% of all tripod head brand searches we track, and Benro accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about tripod head brands, Benro and Leofoto each appeared in two of the four answers. Leofoto was mentioned before Benro in two out of three answers that named either.

Among tripod head brands worldwide in September 2026

Who do people search for more?

Leofoto, about 3 searches for every 1 for Benro

Leofoto 12.1K searchesBenro 4.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Benro in 2 of 4Leofoto in 2 of 4

Who does AI recommend more?

Leofoto, named ahead of Benro in 2 of 3 answers

Leofoto first in 2Benro first in 1

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Top tripod head brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Benro and Leofoto were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leofoto was listed before Benro in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Really Right Stuff1st
  2. Arca-Swiss2nd
  3. Leofoto3rd
  4. Gitzo4th
  5. Manfrotto5th
  6. Sirui6th
  7. Benro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arca-Swiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Really Right Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manfrotto3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gitzo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leofoto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sirui2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Benro2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tripod head brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Benro or Leofoto more popular in search?

This chart shows how often people search Google for Benro and Leofoto by name. Each line represents a brand's share of searches for all seven tripod head brands we track, month by month, from English-language searches worldwide.

Benro and Leofoto among tripod head brands worldwide, by month

Share of searches by month for Leofoto, Benro. The figures are in the table below the chart.

View monthly share of searches table
MonthManfrottoLeofotoArca-SwissGitzoSiruiBenroReally Right Stuff
Oct 202559.8%10.7%7.2%4.8%5.8%5.8%5.8%
Nov 202559.2%10.6%7.1%5.8%5.8%5.8%5.8%
Dec 202554.3%11.9%7.9%6.5%6.5%6.5%6.5%
Jan 202656.4%11.3%7.6%6.2%6.2%6.2%6.2%
Feb 202657.5%10.3%8.4%5.6%5.6%6.9%5.6%
Mar 202661.1%10.9%7.3%4.9%4.9%6%4.9%
Apr 202657.8%12.7%6.9%5.6%5.6%5.6%5.6%
May 202657%12.5%8.3%5.6%5.6%5.6%5.6%
Jun 202655.6%13.7%7.4%6.1%5%6.1%6.1%
Jul 202652.9%14.2%7.7%6.3%6.3%6.3%6.3%
Aug 202654.1%13.3%8.9%5.9%5.9%5.9%5.9%
Sep 202655.3%13.6%9.1%6.1%6.1%4.9%4.9%

How has the Benro and Leofoto comparison changed over the last 12 months?

3 findings
  • Leofoto was ahead of Benro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Benro’s share of searches among tripod head brands worldwide moved from 5.8% to 4.9%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Leofoto’s share of searches among tripod head brands worldwide moved from 10.7% to 13.6%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for tripod head brands worldwide in September 2026?

1 change
  1. In September 2026, Benro lost share of searches among tripod head brands worldwide, from 5.9% to 4.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Benro’s and Leofoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benro

1 branded search term

  • benro

Leofoto

1 branded search term

  • leofoto

How the Brand Demand Index is measured

Other head-to-heads among tripod head brands

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