Brandwave

How popular isManfrotto in search?

In August 2026, there were an estimated 27.1K branded searches for Manfrotto worldwide which is down 33.1% over the last 11 months. Manfrotto holds 0.97% estimated Share of Search among tripod head brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vanguard98.3%
  2. Manfrotto0.97%
  3. Benro0.19%
  4. Gitzo0.19%
  5. Really Right Stuff0.19%
  6. Sirui0.19%
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Which tripod head brands compete with Manfrotto?

Manfrotto against tripod head brands worldwide, by month

Share of Search by month for Vanguard, Manfrotto. The figures are in the table below the chart.

View monthly share of search table
MonthVanguardManfrottoBenroGitzoReally Right StuffSirui
Oct 202597.7%1.4%0.24%0.19%0.24%0.24%
Nov 202597.1%1.8%0.29%0.29%0.29%0.29%
Dec 202597.9%1.2%0.24%0.24%0.24%0.24%
Jan 202698.3%0.97%0.19%0.19%0.19%0.19%
Feb 202698%1.2%0.24%0.19%0.19%0.19%
Mar 202697.7%1.4%0.24%0.19%0.19%0.19%
Apr 202698.4%0.97%0.16%0.16%0.16%0.16%
May 202698%1.2%0.19%0.19%0.19%0.19%
Jun 202698.3%0.97%0.19%0.19%0.19%0.16%
Jul 202697.9%1.2%0.24%0.24%0.24%0.24%
Aug 202698.3%0.97%0.19%0.19%0.19%0.19%
Sep 2026——————

  1. 1.Vanguard

    98.3%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  2. 2.Manfrotto

    0.97%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Benro

    0.19%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gitzo

    0.19%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Really Right Stuff

    0.19%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sirui

    0.19%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Manfrotto and its closest rivals

How has branded search demand for Manfrotto changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Manfrotto worldwide fell from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, Manfrotto’s estimated Share of Search among tripod head brands worldwide held steady, from 1.4% to 0.97%.

How did search popularity change for tripod head brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Really Right Stuff worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Manfrotto compete?

Manfrotto is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tripods3rd of 60.96%Show ranking
Tripod head brands2nd of 60.97%Shown above
Camera bags2nd of 610.1%Show ranking

How is Manfrotto measured?

Brandwave collects information about searches that people make online using Manfrotto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manfrotto

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How the Brand Demand Index is measured

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