Brandwave

How popular isManfrotto in search?

In September 2026, there were an estimated 51.2K branded searches for Manfrotto worldwide which is down 26.9% over the last 12 months. Manfrotto holds 8.4% estimated Share of Search among light stand brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Flashpoint41.8%
  2. Godox40.9%
  3. Aputure8.9%
  4. Manfrotto8.4%
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Which light stand brands compete with Manfrotto?

Manfrotto against light stand brands worldwide, by month

Share of Search by month for Flashpoint, Godox, Aputure, Manfrotto. The figures are in the table below the chart.

View monthly share of search table
MonthFlashpointGodoxAputureManfrotto
Oct 202548.7%31%10.4%9.8%
Nov 202543.8%34%11.4%10.8%
Dec 202545.7%35.4%9.7%9.2%
Jan 202644.9%34.9%11.2%9%
Feb 202640.7%38.7%10.6%10%
Mar 202644.7%34.7%9.5%11%
Apr 202643.3%34.8%11.3%10.6%
May 202649.2%32.4%8.6%9.9%
Jun 202645.1%36.3%9.6%9%
Jul 202645.7%36.8%8.4%9.2%
Aug 202647.3%37.9%7.1%7.8%
Sep 202641.8%40.9%8.9%8.4%
  1. 1.Flashpoint

    41.8%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -5.5 points.

  2. 2.Godox

    40.9%

    Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Aputure

    8.9%

    Moved from 4th to 3rd. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.8 points.

  4. 4.Manfrotto

    8.4%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Manfrotto and its closest rivals

How has branded search demand for Manfrotto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Manfrotto worldwide fell from 70K to 51.2K.
  • Across the 12 months ending September 2026, Manfrotto’s estimated Share of Search among light stand brands worldwide decreased from 9.8% to 8.4%.
  • Across the 12 months ending September 2026, Manfrotto’s estimated Share of Search among light stand brands worldwide peaked at 11% in March 2026 and was lowest at 7.8% in August 2026.

How did search popularity change for light stand brands worldwide in September 2026?

  1. In September 2026, Aputure overtook Manfrotto to rank 3rd among light stand brands worldwide, with 8.9% estimated Share of Search.

  2. In September 2026, Godox gained estimated Share of Search among light stand brands worldwide, from 37.9% to 40.9%.

  3. In September 2026, Manfrotto gained estimated Share of Search among light stand brands worldwide, from 7.8% to 8.4%.

  4. In September 2026, Flashpoint lost estimated Share of Search among light stand brands worldwide, from 47.3% to 41.8%.

Where does Manfrotto compete?

Manfrotto is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera bags4th of 66.8%Show ranking
Light stand brands4th of 48.4%Shown above
Tripods2nd of 540.1%Show ranking
Tripod brands2nd of 441.9%Show ranking
Tripod head brands1st of 571.6%Show ranking

How is Manfrotto measured?

Brandwave collects information about searches that people make online using Manfrotto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • manfrotto
  • manfrotto camera bags
  • manfrotto tripod

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How the Brand Demand Index is measured

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Is Manfrotto your brand?

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