Brandwave

Manfrotto vs Wandrd:Which is more popular by branded search?

In August 2026, Manfrotto had more branded searches than Wandrd among camera bags worldwide. Manfrotto was estimated to have 27.1K branded searches compared to Wandrd’s 1.3K, and held a 10.1% Share of Search versus Wandrd’s 0.48%. These are worldwide searches for English-language branded terms.

Share of Search among camera bags worldwide in August 2026Which is more popular in search, Manfrotto or Wandrd?
Manfrotto10.1%27.1K searches
vs
Wandrd0.48%1.3K searches

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Which is more popular in search, Manfrotto or Wandrd?

Compare the camera bags shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Manfrotto and Wandrd among camera bags worldwide, by month

Share of Search by month for Manfrotto, Wandrd. The figures are in the table below the chart.

View monthly share of search table
MonthPeak DesignManfrottoLoweproThink TankBillinghamWandrd
Oct 202574.7%14.3%7.8%1.6%1.3%0.35%
Nov 202578.4%12.1%6.7%1.3%1.1%0.39%
Dec 202577%11.9%8%1.6%1%0.47%
Jan 202677.1%12.1%8.1%1.3%1.1%0.36%
Feb 202673.5%14%9.4%1.5%1.2%0.37%
Mar 202674.7%14.2%7.8%1.9%1%0.45%
Apr 202673.6%13.9%9.3%1.5%1.2%0.42%
May 202677%12.1%8.1%1.3%1.1%0.47%
Jun 202679.8%10.2%6.8%1.7%1.1%0.38%
Jul 202675.3%11.8%9.6%1.6%1.3%0.43%
Aug 202678.7%10.1%8.3%1.3%1.1%0.48%
Sep 2026——————

How has the Manfrotto and Wandrd comparison changed over the last 12 months?

  • Manfrotto was ahead of Wandrd in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Manfrotto’s estimated Share of Search among camera bags worldwide moved from 14.3% to 10.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, Wandrd’s estimated Share of Search among camera bags worldwide moved from 0.35% to 0.48%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for camera bags worldwide in August 2026?

  1. In August 2026, Manfrotto lost estimated Share of Search among camera bags worldwide, from 11.8% to 10.1%.

  2. Estimated monthly branded searches for Wandrd worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Manfrotto’s and Wandrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manfrotto

1 branded search term

  • manfrotto

Wandrd

1 branded search term

  • wandrd bag

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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