Brandwave

How popular isBillingham?

In September 2026, people searched for Billingham by name about 43,400 times worldwide, about the same as the previous year. These searches made up 10.2% of all global camera bag brand searches, placing Billingham third out of six brands. When we asked both ChatGPT and Google AI Overviews about camera bag brands, Billingham appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Billingham is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Peak DesignShare of searches 47.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Think TankShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. BillinghamShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. ManfrottoShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WandrdShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top camera bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Billingham was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Billingham is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. Wandrd2nd
  3. Lowepro3rd
  4. Think Tank4th
  5. Billingham5th
  6. Manfrotto–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wandrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Think Tank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lowepro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Billingham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manfrotto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camera bag brands compete with Billingham?

Billingham against camera bag brands worldwide, by month

Share of searches by month for Peak Design, Think Tank, Billingham, Manfrotto, Wandrd, Lowepro. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankBillinghamManfrottoWandrdLowepro
Oct 202542.8%29.7%9.4%9.1%4.3%4.7%
Nov 202546.9%26.6%8.4%8.2%5.8%4.2%
Dec 202546.3%26.3%8.3%8.2%5.8%5.1%
Jan 202643.6%30.1%9.4%7.6%4.4%4.8%
Feb 202639.6%33.3%8.6%8.4%4.8%5.3%
Mar 202643%30.1%7.7%9.1%5.4%4.8%
Apr 202641.3%28.4%10.9%8.8%5.1%5.6%
May 202645.1%25.5%9.7%7.9%6.7%5%
Jun 202647.2%26.9%10.2%6.7%4.8%4.2%
Jul 202638.9%22.2%22%6.8%4.8%5.2%
Aug 202646.3%26.2%10%6.7%5.7%5.1%
Sep 202647.2%26.7%10.2%6.8%4.8%4.3%

  1. 1.Peak Design

    47.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Think Tank

    26.7%

    Held 2nd. 114K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Billingham

    10.2%

    Held 3rd. 43.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Manfrotto

    6.8%

    Held 4th. 29K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Wandrd

    4.8%

    Held 5th. 20.4K estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  6. 6.Lowepro

    4.3%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

Compare popularity between Billingham and its closest rivals

Every comparison with Billingham

5 comparisons

How has branded search demand for Billingham changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Billingham worldwide held steady, from 44.1K to 43.4K.
  • Across the 12 months ending September 2026, Billingham’s share of searches among camera bag brands worldwide increased from 9.4% to 10.2%.
  • Across the 12 months ending September 2026, Billingham’s share of searches among camera bag brands worldwide peaked at 22% in July 2026 and was lowest at 7.7% in March 2026.

How did search popularity change for camera bag brands worldwide in September 2026?

5 changes

  1. In September 2026, Peak Design gained share of searches among camera bag brands worldwide, from 46.3% to 47.2%.

  2. In September 2026, Think Tank gained share of searches among camera bag brands worldwide, from 26.2% to 26.7%.

  3. In September 2026, Wandrd lost share of searches among camera bag brands worldwide, from 5.7% to 4.8%.

  4. In September 2026, Lowepro lost share of searches among camera bag brands worldwide, from 5.1% to 4.3%.

  5. Estimated monthly branded searches for Manfrotto worldwide fell 32.4% over 12 measured months, from 42.9K to 29K in September 2026.

How are Billingham’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Billingham’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • billingham
  • billingham bag

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How the Brand Demand Index is measured

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