Brandwave

Billingham vs Peak Design:Which is more popular by branded search?

In August 2026, Peak Design had more branded searches than Billingham among camera bags worldwide. Peak Design was estimated to have 211K branded searches compared to Billingham’s 2.9K, and held a 78.7% Share of Search versus Billingham’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among camera bags worldwide in August 2026Which is more popular in search, Billingham or Peak Design?
Billingham1.1%2.9K searches
vs
Peak Design78.7%211K searches

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Which is more popular in search, Billingham or Peak Design?

Compare the camera bags shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Billingham and Peak Design among camera bags worldwide, by month

Share of Search by month for Peak Design, Billingham. The figures are in the table below the chart.

View monthly share of search table
MonthPeak DesignManfrottoLoweproThink TankBillinghamWandrd
Oct 202574.7%14.3%7.8%1.6%1.3%0.35%
Nov 202578.4%12.1%6.7%1.3%1.1%0.39%
Dec 202577%11.9%8%1.6%1%0.47%
Jan 202677.1%12.1%8.1%1.3%1.1%0.36%
Feb 202673.5%14%9.4%1.5%1.2%0.37%
Mar 202674.7%14.2%7.8%1.9%1%0.45%
Apr 202673.6%13.9%9.3%1.5%1.2%0.42%
May 202677%12.1%8.1%1.3%1.1%0.47%
Jun 202679.8%10.2%6.8%1.7%1.1%0.38%
Jul 202675.3%11.8%9.6%1.6%1.3%0.43%
Aug 202678.7%10.1%8.3%1.3%1.1%0.48%
Sep 2026——————

How has the Billingham and Peak Design comparison changed over the last 12 months?

  • Peak Design was ahead of Billingham in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Billingham’s estimated Share of Search among camera bags worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among camera bags worldwide moved from 74.7% to 78.7%, and its estimated monthly branded searches held steady at 211K.

How did search popularity change for camera bags worldwide in August 2026?

  1. In August 2026, Peak Design gained estimated Share of Search among camera bags worldwide, from 75.3% to 78.7%.

  2. Estimated monthly branded searches for Billingham worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Billingham’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Billingham

1 branded search term

  • billingham bag

Peak Design

5 branded search terms

  • peak design
  • peak design travel backpack
  • peakdesign
  • peakdesign com
  • travel backpack peak design

How the Brand Demand Index is measured

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