How popular isPeak Design?
In September 2026, people searched for Peak Design by name about 201,000 times worldwide, about the same as the previous year. These searches made up 47.2% of all global camera bag brand searches, placing Peak Design first out of six brands. When we asked both ChatGPT and Google AI Overviews about camera bag brands, Peak Design appeared in all answers and was the most recommended of the six.
Peak Design is the most searched of 6 competitors and the most recommended in AI answers.
Peak DesignShare of searches 47.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Think TankShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BillinghamShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- ManfrottoShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WandrdShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow Peak Design and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Peak Design is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peak Design1st
- Wandrd2nd
Lowepro3rd- Think Tank4th
- Billingham5th
- Manfrotto–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wandrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Think Tank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowepro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billingham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manfrotto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera bag brands
5 answers
Asked ChatGPT
“Which camera bag brand should I buy?”
Asked ChatGPT
“What are the best camera bag brands?”
Asked ChatGPT
“What's the best camera bag brand for travel and daily carry?”
Searched Google, AI Overview
“best camera bag”
Searched Google, AI Overview
“camera bag for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which camera bag brands compete with Peak Design?
Share of searches by month for Peak Design, Think Tank, Billingham, Manfrotto, Wandrd, Lowepro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Billingham | Manfrotto | Wandrd | Lowepro |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 29.7% | 9.4% | 9.1% | 4.3% | 4.7% |
| Nov 2025 | 46.9% | 26.6% | 8.4% | 8.2% | 5.8% | 4.2% |
| Dec 2025 | 46.3% | 26.3% | 8.3% | 8.2% | 5.8% | 5.1% |
| Jan 2026 | 43.6% | 30.1% | 9.4% | 7.6% | 4.4% | 4.8% |
| Feb 2026 | 39.6% | 33.3% | 8.6% | 8.4% | 4.8% | 5.3% |
| Mar 2026 | 43% | 30.1% | 7.7% | 9.1% | 5.4% | 4.8% |
| Apr 2026 | 41.3% | 28.4% | 10.9% | 8.8% | 5.1% | 5.6% |
| May 2026 | 45.1% | 25.5% | 9.7% | 7.9% | 6.7% | 5% |
| Jun 2026 | 47.2% | 26.9% | 10.2% | 6.7% | 4.8% | 4.2% |
| Jul 2026 | 38.9% | 22.2% | 22% | 6.8% | 4.8% | 5.2% |
| Aug 2026 | 46.3% | 26.2% | 10% | 6.7% | 5.7% | 5.1% |
| Sep 2026 | 47.2% | 26.7% | 10.2% | 6.8% | 4.8% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 201K | 0% | +0.9 points | |
| 2, held 2nd | 26.7% | 114K | 0% | +0.5 points | |
| 3, held 3rd | 10.2% | 43.4K | 0% | +0.2 points | |
| 4, held 4th | 6.8% | 29K | 0% | +0.1 points | |
| 5, held 5th | 4.8% | 20.4K | -17.7% | -0.9 points | |
| 6, held 6th | 4.3% | 18.1K | -18.5% | -0.9 points |
47.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
26.7%
Held 2nd. 114K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.2%
Held 3rd. 43.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.8%
Held 4th. 29K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Wandrd4.8%
Held 5th. 20.4K estimated branded searches, -17.7% vs prior month. Share -0.9 points.
6.
Lowepro4.3%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
Compare popularity between Peak Design and its closest rivals
Every comparison with Peak Design
34 comparisons
- Bellroy vs Peak Design
- Cotopaxi vs Peak Design
- Fjällräven vs Peak Design
- Herschel vs Peak Design
- JanSport vs Peak Design
- Patagonia vs Peak Design
- Peak Design vs Quechua
- Peak Design vs The North Face
- Osprey vs Peak Design
- Peak Design vs Think Tank
- Peak Design vs Sea to Summit
- GORUCK vs Peak Design
- Joby vs Peak Design
- Billingham vs Peak Design
- Eagle Creek vs Peak Design
- Aer vs Peak Design
- Manfrotto vs Peak Design
- NOMATIC vs Peak Design
- Peak Design vs Wandrd
- Lowepro vs Peak Design
- Deuter vs Peak Design
- Artisan & Artist vs Peak Design
- Peak Design vs Spider
- Peak Design vs Tortuga
- Gitzo vs Peak Design
- Peak Design vs Sirui
- BlackRapid vs Peak Design
- Benro vs Peak Design
- Gonex vs Peak Design
- Peak Design vs Thule
- Peak Design vs TravelWise
- AmazonBasics vs Peak Design
- Op/Tech vs Peak Design
- Clever Supply Co. vs Peak Design
How has branded search demand for Peak Design changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Peak Design worldwide held steady at 201K.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands worldwide increased from 42.8% to 47.2%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands worldwide peaked at 47.2% in September 2026 and was lowest at 38.9% in July 2026.
How did search popularity change for camera bag brands worldwide in September 2026?
5 changes
In September 2026, Peak Design gained share of searches among camera bag brands worldwide, from 46.3% to 47.2%.
In September 2026, Think Tank gained share of searches among camera bag brands worldwide, from 26.2% to 26.7%.
In September 2026, Wandrd lost share of searches among camera bag brands worldwide, from 5.7% to 4.8%.
In September 2026, Lowepro lost share of searches among camera bag brands worldwide, from 5.1% to 4.3%.
Estimated monthly branded searches for Manfrotto worldwide fell 32.4% over 12 measured months, from 42.9K to 29K in September 2026.
How are Peak Design’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peak Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- peak design
- peakdesign
Do you work for Peak Design? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Peak Design compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Backpack brands | 6th of 11 | 3.3% | Show ranking |
| Travel backpack brands | 5th of 9 | 5.2% | Show ranking |
| Camera bag brands | 1st of 6 | 47.2% | Shown above |
| Camera strap brands | 1st of 8 | 51.3% | Show ranking |
| Packing cube brands | 1st of 7 | 61.4% | Show ranking |
| Tripod brands | 1st of 6 | 62% | Show ranking |
Is Peak Design your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.