Brandwave

Peak Design vs Quechua:Which is more popular?

In September 2026, Quechua had more branded searches than Peak Design among travel backpack brands worldwide. Quechua had about 246,000 branded searches, while Peak Design had 201,000. Quechua made up 6.3% of all travel backpack brand searches we track, and Peak Design accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about travel backpack brands, Peak Design appeared in three of the five answers and Quechua in two. Peak Design was mentioned before Quechua in every answer that named either.

Among travel backpack brands worldwide in September 2026

Who do people search for more?

Quechua, about 22% more searches than Peak Design

Quechua 246K searchesPeak Design 201K searches

Who does AI mention more?

Peak Design, mentioned in 3 of 5 answers, Quechua in 2

Peak Design in 3 of 5Quechua in 2 of 5

Who does AI recommend more?

Peak Design, named ahead of Quechua in 3 of 3 answers

Peak Design first in 3Quechua never first

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Top travel backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peak Design was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quechua was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peak Design was listed before Quechua in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Aer2nd
  3. Cotopaxi3rd
  4. Peak Design4th
  5. Patagonia5th
  6. Tortuga6th
  7. Quechua7th
  8. Bellroy–
  9. NOMATIC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel backpack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Peak Design or Quechua more popular in search?

This chart shows how often people search Google for Peak Design and Quechua by name. Each line represents a brand's share of searches for all nine travel backpack brands we track, month by month, from English-language searches worldwide.

Peak Design and Quechua among travel backpack brands worldwide, by month

Share of searches by month for Quechua, Peak Design. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaCotopaxiQuechuaBellroyPeak DesignAerNOMATICOspreyTortuga
Oct 202577.3%7%5.7%4.2%3.8%0.59%0.88%0.51%0.13%
Nov 202578.1%7%4.7%4.2%3.8%0.7%0.79%0.52%0.14%
Dec 202575.3%8.3%5.5%5%3.7%0.58%0.85%0.61%0.12%
Jan 202676%8.4%5.6%4.1%3.7%0.59%0.93%0.61%0.13%
Feb 202675.8%8.3%5.6%4.2%3.7%0.7%0.96%0.61%0.17%
Mar 202674.4%8.2%5.5%5%4.5%0.88%0.84%0.6%0.16%
Apr 202671.2%9.6%6.4%5.8%4.3%0.87%0.98%0.7%0.2%
May 202670.3%9.4%6.3%5.7%5.2%1%0.97%0.85%0.22%
Jun 202670.3%9.4%6.3%5.7%5.2%0.99%0.97%0.85%0.22%
Jul 202670.7%9.5%6.3%5.9%4.3%0.99%0.87%1.3%0.18%
Aug 202667.8%11.1%6.1%6.8%5%1.2%0.93%1%0.17%
Sep 202670.4%9.5%6.3%5.8%5.2%0.99%0.97%0.85%0.15%

How has the Peak Design and Quechua comparison changed over the last 12 months?

3 findings
  • Quechua was ahead of Peak Design in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peak Design’s share of searches among travel backpack brands worldwide moved from 3.8% to 5.2%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Quechua’s share of searches among travel backpack brands worldwide moved from 5.7% to 6.3%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for travel backpack brands worldwide in September 2026?

1 change

  1. In September 2026, Quechua rose from 4th to 3rd among travel backpack brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Peak Design’s and Quechua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peak Design

2 branded search terms

  • peak design
  • peakdesign

Quechua

1 branded search term

  • quechua

How the Brand Demand Index is measured

Other head-to-heads among travel backpack brands

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