Brandwave

Travel backpack brands:Which brands are most popular in search?

In August 2026, Bellroy was the most searched among travel backpack brands worldwide, with an estimated 274K branded searches and 47.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy47.5%
  2. Peak Design36.6%
  3. Aer8.1%
  4. NOMATIC6.6%
  5. Tortuga1.2%

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Share of SearchLeaderboard

Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel backpack brands worldwide, by month

Share of Search by month for Bellroy, Peak Design, Aer, NOMATIC. The figures are in the table below the chart.

View monthly share of search table
MonthBellroyPeak DesignAerNOMATICTortuga
Oct 202542.6%40.9%6%9.1%1.4%
Nov 202542.4%41.1%7.1%7.9%1.4%
Dec 202547.5%37.7%5.6%8.2%1.1%
Jan 202642.3%40.6%6.1%9.7%1.3%
Feb 202642%39.6%7.1%9.7%1.7%
Mar 202642.9%40.9%7.6%7.3%1.4%
Apr 202646.9%36.6%7%7.9%1.6%
May 202643%40.5%7.6%7.2%1.6%
Jun 202643.1%40.6%7.4%7.3%1.6%
Jul 202647.5%36%8%7%1.5%
Aug 202647.5%36.6%8.1%6.6%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bellroy

    47.5%

    held 1st · 274K estimated branded searches · +19.7% vs prior month · -0.1 points

  2. 2.Peak Design

    36.6%

    held 2nd · 211K estimated branded searches · +21.9% vs prior month · +0.6 points

  3. 3.Aer

    8.1%

    held 3rd · 47K estimated branded searches · +22.1% vs prior month · +0.2 points

  4. 4.NOMATIC

    6.6%

    held 4th · 37.9K estimated branded searches · +12.3% vs prior month · -0.4 points

  5. 5.Tortuga

    1.2%

    held 5th · 7K estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among travel backpack brands worldwide?

In August 2026, Bellroy was the most searched among travel backpack brands worldwide, with an estimated 274K branded searches and 47.5% estimated Share of Search within this set. Peak Design is in 2nd place, 10.9 percentage points behind at 36.6% Share of Search.

Global travel backpack brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bellroy42.6% → 47.5%47.5%Jul 202642%Feb 20261st
Peak Design40.9% → 36.6%41.1%Nov 202536%Jul 20262nd
Aer6% → 8.1%8.1%Aug 20265.6%Dec 20254th → 3rd
NOMATIC9.1% → 6.6%9.7%Feb 20266.6%Aug 20263rd → 4th
Tortuga1.4% → 1.2%1.7%Feb 20261.1%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide increased from 42.6% to 47.5%.
  • Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide decreased from 40.9% to 36.6%.
  • Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide increased from 6% to 8.1%.
  • Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide decreased from 9.1% to 6.6%.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide peaked at 47.5% in July 2026 and was lowest at 42% in February 2026.
  • Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide peaked at 41.1% in November 2025 and was lowest at 36% in July 2026.
  • Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide peaked at 9.7% in February 2026 and was lowest at 6.6% in August 2026.
  • Across the 11 months ending August 2026, Aer rose from 4th to 3rd among travel backpack brands worldwide.
  • Across the 11 months ending August 2026, NOMATIC fell from 3rd to 4th among travel backpack brands worldwide.
  • Across the 11 months ending August 2026, Tortuga held steady: its estimated Share of Search among travel backpack brands worldwide moved less than 0.5 percentage points.

How did search popularity change for travel backpack brands worldwide in August 2026?

  1. In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.

  2. Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.

  3. Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.

  4. Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.

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