Brandwave

How popular isOsprey?

In September 2026, people searched for Osprey by name about 202,000 times worldwide, a 43.6% increase from the previous year. These searches made up 0.85% of all global travel backpack brand searches, placing Osprey eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about travel backpack brands, Osprey appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Osprey is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. PatagoniaShare of searches 70.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. CotopaxiShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. QuechuaShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. BellroyShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OspreyShare of searches 0.85%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top travel backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Osprey is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Aer2nd
  3. Cotopaxi3rd
  4. Peak Design4th
  5. Patagonia5th
  6. Tortuga6th
  7. Quechua7th
  8. Bellroy–
  9. NOMATIC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel backpack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which travel backpack brands compete with Osprey?

Osprey against travel backpack brands worldwide, by month

Share of searches by month for Patagonia, Cotopaxi, Quechua, Bellroy, Peak Design, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaCotopaxiQuechuaBellroyPeak DesignAerNOMATICOspreyTortuga
Oct 202577.3%7%5.7%4.2%3.8%0.59%0.88%0.51%0.13%
Nov 202578.1%7%4.7%4.2%3.8%0.7%0.79%0.52%0.14%
Dec 202575.3%8.3%5.5%5%3.7%0.58%0.85%0.61%0.12%
Jan 202676%8.4%5.6%4.1%3.7%0.59%0.93%0.61%0.13%
Feb 202675.8%8.3%5.6%4.2%3.7%0.7%0.96%0.61%0.17%
Mar 202674.4%8.2%5.5%5%4.5%0.88%0.84%0.6%0.16%
Apr 202671.2%9.6%6.4%5.8%4.3%0.87%0.98%0.7%0.2%
May 202670.3%9.4%6.3%5.7%5.2%1%0.97%0.85%0.22%
Jun 202670.3%9.4%6.3%5.7%5.2%0.99%0.97%0.85%0.22%
Jul 202670.7%9.5%6.3%5.9%4.3%0.99%0.87%1.3%0.18%
Aug 202667.8%11.1%6.1%6.8%5%1.2%0.93%1%0.17%
Sep 202670.4%9.5%6.3%5.8%5.2%0.99%0.97%0.85%0.15%

  1. 1.Patagonia

    70.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Cotopaxi

    9.5%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Quechua

    6.3%

    Moved from 4th to 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bellroy

    5.8%

    Moved from 3rd to 4th. 224K estimated branded searches, -18.3% vs prior month. Share -1 points.

  5. 5.Peak Design

    5.2%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Aer

    0.99%

    Held 6th. 38.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.NOMATIC

    0.97%

    Moved from 8th to 7th. 37.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Osprey

    0.85%

    Moved from 7th to 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  9. 9.Tortuga

    0.15%

    Held 9th. 5.7K estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare popularity between Osprey and its closest rivals

Every comparison with Osprey

36 comparisons

How has branded search demand for Osprey changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Osprey worldwide rose from 141K to 202K.
  • Across the 12 months ending September 2026, Osprey’s share of searches among travel backpack brands worldwide held steady, from 0.51% to 0.85%.

How did search popularity change for travel backpack brands worldwide in September 2026?

6 changes

  1. In September 2026, Patagonia gained share of searches among travel backpack brands worldwide, from 67.8% to 70.4%.

  2. In September 2026, Cotopaxi lost share of searches among travel backpack brands worldwide, from 11.1% to 9.5%.

  3. In September 2026, Bellroy lost share of searches among travel backpack brands worldwide, from 6.8% to 5.8%.

  4. In September 2026, NOMATIC rose from 8th to 7th among travel backpack brands worldwide.

  5. In September 2026, Quechua rose from 4th to 3rd among travel backpack brands worldwide.

  6. In September 2026, Osprey fell from 7th to 8th among travel backpack brands worldwide.

How are Osprey’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • osprey backpack
  • osprey bag
  • osprey hydration bladder
  • osprey hydration vest
  • osprey laptop backpack
  • osprey waist belt

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How the Brand Demand Index is measured

Where does Osprey compete?

Osprey is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpack brands7th of 112.7%Show ranking
Travel backpack brands8th of 90.85%Shown above
Laptop backpack brands5th of 88.1%Show ranking
Waist belt brands5th of 5<0.01%Show ranking
Hiking backpack brands1st of 651.2%Show ranking
Dry bag brands4th of 713.8%Show ranking
Hydration vests8th of 80.26%Show ranking
Hydration bladders5th of 60.53%Show ranking
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Is Osprey your brand?

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