Osprey vs The North Face:Which is more popular by branded search?
In August 2026, The North Face had more branded searches than Osprey among backpack brands worldwide. The North Face was estimated to have 1.8M branded searches compared to Osprey’s 40.5K, and held a 64% Share of Search versus Osprey’s 1.4%. These are worldwide searches for English-language branded terms.
Follow Osprey vs The North Face and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Osprey or The North Face?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | JanSport | Bellroy | Herschel | Osprey |
|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 4.4% | 5.8% | 0.72% | 0.72% |
| Nov 2025 | 90.9% | 3% | 4.9% | 0.6% | 0.6% |
| Dec 2025 | 89.1% | 3.6% | 5.9% | 0.72% | 0.72% |
| Jan 2026 | 88.6% | 5.3% | 4.8% | 0.59% | 0.72% |
| Feb 2026 | 85.1% | 7.6% | 5.7% | 0.69% | 0.84% |
| Mar 2026 | 82.4% | 7.4% | 8.2% | 1% | 1% |
| Apr 2026 | 77.4% | 8.5% | 11.6% | 1.1% | 1.4% |
| May 2026 | 79% | 8.7% | 9.7% | 1.2% | 1.4% |
| Jun 2026 | 73.7% | 12.1% | 11% | 1.6% | 1.6% |
| Jul 2026 | 68% | 20.4% | 8.5% | 1.2% | 1.8% |
| Aug 2026 | 64% | 23.5% | 9.6% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Osprey and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Osprey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Osprey’s estimated Share of Search among backpack brands worldwide moved from 0.72% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among backpack brands worldwide moved from 88.4% to 64%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
How did search popularity change for backpack brands worldwide in August 2026?
2 changes
In August 2026, The North Face lost estimated Share of Search among backpack brands worldwide, from 68% to 64%.
In August 2026, Osprey fell from 4th to 5th among backpack brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Osprey’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Osprey
1 branded search term
- osprey bag
The North Face
1 branded search term
- the north face
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.