Brandwave

How popular isNOMATIC in search?

In September 2026, there were an estimated 37.8K branded searches for NOMATIC worldwide which is down 19.3% over the last 12 months. NOMATIC holds 0.43% estimated Share of Search among backpack brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face78.1%
  2. JanSport8.6%
  3. Herschel5.4%
  4. Bellroy3.9%
  5. Osprey3.2%
  6. NOMATIC0.43%
  7. Deuter0.35%
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Which backpack brands compete with NOMATIC?

NOMATIC against backpack brands worldwide, by month

Share of Search by month for The North Face, JanSport, Herschel, Bellroy, Osprey, NOMATIC. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FaceJanSportHerschelBellroyOspreyNOMATICDeuter
Oct 202588.4%4%2.9%2.7%1.5%0.36%0.24%
Nov 202591.6%2.7%2.2%2%1.1%0.22%0.15%
Dec 202589.9%3.3%2.6%2.4%1.4%0.27%0.15%
Jan 202687.5%4.8%3.2%2.4%1.6%0.32%0.21%
Feb 202684.2%6.4%3.5%2.8%2.3%0.46%0.25%
Mar 202679.6%7.8%4.6%4.3%2.9%0.47%0.39%
Apr 202674.6%9.1%5.9%5.5%3.8%0.61%0.5%
May 202676.4%9.2%4.9%4.6%3.8%0.51%0.42%
Jun 202668%15.4%6.4%5%4.2%0.56%0.45%
Jul 202659.2%27.5%6%3.6%3%0.32%0.39%
Aug 202657.8%26.4%8%3.9%3.2%0.35%0.35%
Sep 202678.1%8.6%5.4%3.9%3.2%0.43%0.35%

  1. 1.The North Face

    78.1%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +20.3 points.

  2. 2.JanSport

    8.6%

    Held 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -17.8 points.

  3. 3.Herschel

    5.4%

    Held 3rd. 283K estimated branded searches, -43.8% vs prior month. Share -2.5 points.

  4. 4.Bellroy

    3.9%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

  5. 5.Osprey

    3.2%

    Held 5th. 167K estimated branded searches, -17.9% vs prior month. Share 0 points.

  6. 6.NOMATIC

    0.43%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Deuter

    0.35%

    Moved from 6th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between NOMATIC and its closest rivals

Every comparison with NOMATIC

How has branded search demand for NOMATIC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NOMATIC worldwide fell from 46.8K to 37.8K.
  • Across the 12 months ending September 2026, NOMATIC’s estimated Share of Search among backpack brands worldwide held steady, from 0.36% to 0.43%.

How did search popularity change for backpack brands worldwide in September 2026?

  1. In September 2026, The North Face gained estimated Share of Search among backpack brands worldwide, from 57.8% to 78.1%.

  2. In September 2026, JanSport lost estimated Share of Search among backpack brands worldwide, from 26.4% to 8.6%.

  3. In September 2026, Herschel lost estimated Share of Search among backpack brands worldwide, from 8% to 5.4%.

  4. In September 2026, NOMATIC rose from 7th to 6th among backpack brands worldwide.

  5. In September 2026, Deuter fell from 6th to 7th among backpack brands worldwide.

  6. Estimated monthly branded searches for Osprey worldwide rose 48.9% over 12 measured months, from 112K to 167K in September 2026.

Where does NOMATIC compete?

NOMATIC is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack brands6th of 70.43%Shown above
Travel backpack brands4th of 57.5%Show ranking

How is NOMATIC measured?

Brandwave collects information about searches that people make online using NOMATIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nomatic
  • nomatic backpack
  • nomatic travel backpack
  • travel backpack nomatic

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How the Brand Demand Index is measured

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