Herschel vs NOMATIC:Which is searched more?
In September 2026, Herschel had more branded searches than NOMATIC among backpack brands worldwide. Herschel was estimated to have 283K branded searches compared to NOMATIC’s 22.2K, and held a 5.4% Share of Search versus NOMATIC’s 0.43%. These are worldwide searches for English-language branded terms.
Follow Herschel vs NOMATIC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Herschel or NOMATIC?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herschel, NOMATIC. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | JanSport | Herschel | Bellroy | Osprey | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 4% | 2.9% | 2.7% | 1.5% | 0.36% | 0.24% |
| Nov 2025 | 91.6% | 2.7% | 2.2% | 2% | 1.1% | 0.22% | 0.15% |
| Dec 2025 | 89.9% | 3.3% | 2.6% | 2.4% | 1.4% | 0.27% | 0.15% |
| Jan 2026 | 87.5% | 4.8% | 3.2% | 2.4% | 1.6% | 0.32% | 0.21% |
| Feb 2026 | 84.2% | 6.4% | 3.5% | 2.8% | 2.3% | 0.46% | 0.25% |
| Mar 2026 | 79.6% | 7.8% | 4.6% | 4.3% | 2.9% | 0.47% | 0.39% |
| Apr 2026 | 74.6% | 9.1% | 5.9% | 5.5% | 3.8% | 0.61% | 0.5% |
| May 2026 | 76.4% | 9.2% | 4.9% | 4.6% | 3.8% | 0.51% | 0.42% |
| Jun 2026 | 68% | 15.4% | 6.4% | 5% | 4.2% | 0.56% | 0.45% |
| Jul 2026 | 59.2% | 27.5% | 6% | 3.6% | 3% | 0.32% | 0.39% |
| Aug 2026 | 57.8% | 26.4% | 8% | 3.9% | 3.2% | 0.35% | 0.35% |
| Sep 2026 | 78.1% | 8.6% | 5.4% | 3.9% | 3.2% | 0.43% | 0.35% |
How has the Herschel and NOMATIC comparison changed over the last 12 months?
3 findings
- Herschel was ahead of NOMATIC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herschel’s estimated Share of Search among backpack brands worldwide moved from 2.9% to 5.4%, and its estimated monthly branded searches moved from 217K to 283K.
- Across the 12 months ending September 2026, NOMATIC’s estimated Share of Search among backpack brands worldwide moved from 0.36% to 0.43%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for backpack brands worldwide in September 2026?
2 changes
In September 2026, Herschel lost estimated Share of Search among backpack brands worldwide, from 8% to 5.4%.
In September 2026, NOMATIC rose from 7th to 6th among backpack brands worldwide.
Other head-to-heads among backpack brands
The North Face vs JanSport: compare search popularity- The North Face vs Herschel: compare search popularity
The North Face vs Bellroy: compare search popularity
The North Face vs Osprey: compare search popularity- JanSport vs Herschel: compare search popularity
- JanSport vs Bellroy: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and NOMATIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.