How popular isNOMATIC in search?
In August 2026, there were an estimated 37.9K branded searches for NOMATIC worldwide which is down 19.3% over the last 11 months. NOMATIC holds 6.6% estimated Share of Search among travel backpack brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Bellroy47.5%
Peak Design36.6%
Aer8.1%
NOMATIC6.6%
Tortuga1.2%
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Which travel backpack brands compete with NOMATIC?
Share of Search by month for Bellroy, Peak Design, Aer, NOMATIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 274K | +19.7% | -0.1 points | |
| 2, held 2nd | 36.6% | 211K | +21.9% | +0.6 points | |
| 3, held 3rd | 8.1% | 47K | +22.1% | +0.2 points | |
| 4, held 4th | 6.6% | 37.9K | +12.3% | -0.4 points | |
| 5, held 5th | 1.2% | 7K | 0% | -0.2 points |
1.
Bellroy47.5%
held 1st · 274K estimated branded searches · +19.7% vs prior month · -0.1 points
36.6%
held 2nd · 211K estimated branded searches · +21.9% vs prior month · +0.6 points
3.
Aer8.1%
held 3rd · 47K estimated branded searches · +22.1% vs prior month · +0.2 points
4.
NOMATIC6.6%
held 4th · 37.9K estimated branded searches · +12.3% vs prior month · -0.4 points
5.
Tortuga1.2%
held 5th · 7K estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between NOMATIC and its closest rivals
How has branded search demand for NOMATIC changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NOMATIC worldwide fell from 46.9K to 37.9K.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide decreased from 9.1% to 6.6%.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide peaked at 9.7% in February 2026 and was lowest at 6.6% in August 2026.
- Across the 11 months ending August 2026, NOMATIC fell from 3rd to 4th among travel backpack brands worldwide.
How did search popularity change for travel backpack brands worldwide in August 2026?
4 changes
In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.
Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.
How is NOMATIC measured?
Brandwave collects information about searches that people make online using NOMATIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- nomatic
- nomatic backpack
- nomatic com
- nomatic travel backpack
- travel backpack nomatic
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Is NOMATIC your brand?
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