Aer vs NOMATIC:Which is more popular by branded search?
In August 2026, Aer had more branded searches than NOMATIC among travel backpack brands worldwide. Aer was estimated to have 47K branded searches compared to NOMATIC’s 37.9K, and held an 8.1% Share of Search versus NOMATIC’s 6.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Aer or NOMATIC?
Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aer, NOMATIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Aer and NOMATIC comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Aer took it in March 2026, NOMATIC took it in April 2026, Aer took it in May 2026.
- Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide moved from 6% to 8.1%, and its estimated monthly branded searches moved from 31.1K to 47K.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide moved from 9.1% to 6.6%, and its estimated monthly branded searches moved from 46.9K to 37.9K.
How did search popularity change for travel backpack brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Aer’s and NOMATIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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