Brandwave

How popular isDeuter in search?

In September 2026, there were an estimated 20.2K branded searches for Deuter worldwide which held steady over the last 12 months. Deuter holds 0.35% estimated Share of Search among backpack brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face78.1%
  2. JanSport8.6%
  3. Herschel5.4%
  4. Bellroy3.9%
  5. Osprey3.2%
  6. NOMATIC0.43%
  7. Deuter0.35%
Deuter website (opens in a new tab)

Follow Deuter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which backpack brands compete with Deuter?

Deuter against backpack brands worldwide, by month

Share of Search by month for The North Face, JanSport, Herschel, Bellroy, Osprey, Deuter. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FaceJanSportHerschelBellroyOspreyNOMATICDeuter
Oct 202588.4%4%2.9%2.7%1.5%0.36%0.24%
Nov 202591.6%2.7%2.2%2%1.1%0.22%0.15%
Dec 202589.9%3.3%2.6%2.4%1.4%0.27%0.15%
Jan 202687.5%4.8%3.2%2.4%1.6%0.32%0.21%
Feb 202684.2%6.4%3.5%2.8%2.3%0.46%0.25%
Mar 202679.6%7.8%4.6%4.3%2.9%0.47%0.39%
Apr 202674.6%9.1%5.9%5.5%3.8%0.61%0.5%
May 202676.4%9.2%4.9%4.6%3.8%0.51%0.42%
Jun 202668%15.4%6.4%5%4.2%0.56%0.45%
Jul 202659.2%27.5%6%3.6%3%0.32%0.39%
Aug 202657.8%26.4%8%3.9%3.2%0.35%0.35%
Sep 202678.1%8.6%5.4%3.9%3.2%0.43%0.35%

  1. 1.The North Face

    78.1%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +20.3 points.

  2. 2.JanSport

    8.6%

    Held 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -17.8 points.

  3. 3.Herschel

    5.4%

    Held 3rd. 283K estimated branded searches, -43.8% vs prior month. Share -2.5 points.

  4. 4.Bellroy

    3.9%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

  5. 5.Osprey

    3.2%

    Held 5th. 167K estimated branded searches, -17.9% vs prior month. Share 0 points.

  6. 6.NOMATIC

    0.43%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Deuter

    0.35%

    Moved from 6th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Deuter and its closest rivals

Every comparison with Deuter

How has branded search demand for Deuter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Deuter worldwide held steady, from 19.9K to 20.2K.
  • Across the 12 months ending September 2026, Deuter’s estimated Share of Search among backpack brands worldwide held steady, from 0.24% to 0.35%.

How did search popularity change for backpack brands worldwide in September 2026?

  1. In September 2026, The North Face gained estimated Share of Search among backpack brands worldwide, from 57.8% to 78.1%.

  2. In September 2026, JanSport lost estimated Share of Search among backpack brands worldwide, from 26.4% to 8.6%.

  3. In September 2026, Herschel lost estimated Share of Search among backpack brands worldwide, from 8% to 5.4%.

  4. In September 2026, NOMATIC rose from 7th to 6th among backpack brands worldwide.

  5. In September 2026, Deuter fell from 6th to 7th among backpack brands worldwide.

  6. Estimated monthly branded searches for Osprey worldwide rose 48.9% over 12 measured months, from 112K to 167K in September 2026.

Where does Deuter compete?

Deuter is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chalk bag brands5th of 5<0.01%Show ranking
Backpack brands7th of 70.35%Shown above
Hiking backpack brands3rd of 512.8%Show ranking

How is Deuter measured?

Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • deuter backpack
  • deuter chalk bag
  • deuter hiking backpack
  • hiking backpack deuter

Do you work for Deuter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Deuter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free