Deuter vs Granite Gear:Which is more popular by branded search?
In August 2026, Deuter had more branded searches than Granite Gear among hiking backpack brands worldwide. Deuter was estimated to have 25K branded searches compared to Granite Gear’s 7.6K, and held a 14.5% Share of Search versus Granite Gear’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Deuter or Granite Gear?
Compare brands that offer backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deuter, Granite Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Deuter and Granite Gear comparison changed over the last 12 months?
3 findings
- Deuter was ahead of Granite Gear in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 20K to 25K.
- Across the 11 months ending August 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 6.3K to 7.6K.
How did search popularity change for hiking backpack brands worldwide in August 2026?
2 changes
Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deuter’s and Granite Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deuter
4 branded search terms
- deuter backpack
- deuter com
- deuter hiking backpack
- hiking backpack deuter
Granite Gear
5 branded search terms
- granite gear
- granite gear backpack
- granite gear hiking backpack
- granitegear
- granitegear com
Put your own brand in this comparison
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