Deuter vs Osprey:Which is more popular?
In September 2026, Osprey had more branded searches than Deuter among hiking backpack brands worldwide. Osprey had about 165,000 branded searches, while Deuter had 20,100. Osprey made up 51.2% of all hiking backpack brand searches we track, and Deuter accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about hiking backpack brands, Osprey appeared in all five answers and Deuter in four. Osprey was mentioned before Deuter in every answer.
Who do people search for more?
Osprey, about 8 searches for every 1 for Deuter
Who does AI mention more?
Osprey, mentioned in every answer we collected
Who does AI recommend more?
Osprey, named ahead of Deuter in every answer
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Top hiking backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Deuter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Osprey was listed before Deuter in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gregory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Deuter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyperlite Mountain Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gossamer Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Granite Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking backpack brands
5 answers
Asked ChatGPT
“Which hiking backpack brand should I buy?”
Asked ChatGPT
“What are the best hiking backpack brands?”
Asked ChatGPT
“What's the best hiking backpack brand for overnight hikes?”
Searched Google, AI Overview
“best hiking backpack”
Searched Google, AI Overview
“day hiking pack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Deuter or Osprey more popular in search?
This chart shows how often people search Google for Deuter and Osprey by name. Each line represents a brand's share of searches for all six hiking backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Osprey, Deuter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osprey | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 31.4% | 9.2% | 7.7% | 6.4% | 2.4% |
| Nov 2025 | 46.6% | 29.7% | 8% | 6.7% | 6.8% | 2.2% |
| Dec 2025 | 50.5% | 27.1% | 7.1% | 5.9% | 7.4% | 2% |
| Jan 2026 | 46.6% | 29% | 8.5% | 6.8% | 6.9% | 2.2% |
| Feb 2026 | 47.9% | 29.1% | 8.9% | 5.8% | 5.9% | 2.3% |
| Mar 2026 | 45.4% | 27.6% | 8% | 6.7% | 8.3% | 3.9% |
| Apr 2026 | 46.1% | 28% | 8% | 6.9% | 8.4% | 2.6% |
| May 2026 | 48.9% | 24.9% | 8.5% | 6.1% | 8.9% | 2.8% |
| Jun 2026 | 50.6% | 25.7% | 7.3% | 6.3% | 7.7% | 2.3% |
| Jul 2026 | 48.9% | 25.5% | 8.5% | 7.3% | 7.4% | 2.3% |
| Aug 2026 | 53.9% | 23.1% | 7.8% | 6.6% | 6.6% | 2% |
| Sep 2026 | 51.2% | 25.5% | 8.9% | 6.2% | 6.2% | 2% |
How has the Deuter and Osprey comparison changed over the last 12 months?
3 findings
- Osprey was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deuter’s share of searches among hiking backpack brands worldwide moved from 7.7% to 6.2%, and its estimated monthly branded searches moved from 19.8K to 20.1K.
- Across the 12 months ending September 2026, Osprey’s share of searches among hiking backpack brands worldwide moved from 42.9% to 51.2%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for hiking backpack brands worldwide in September 2026?
1 change
In September 2026, Osprey lost share of searches among hiking backpack brands worldwide, from 53.9% to 51.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Deuter’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking backpack brands
- Osprey vs Hyperlite Mountain Gear: compare popularity
- Osprey vs Gregory: compare popularity
- Osprey vs Gossamer Gear: compare popularity
- Hyperlite Mountain Gear vs Gregory: compare popularity
- Hyperlite Mountain Gear vs Deuter: compare popularity
- Hyperlite Mountain Gear vs Gossamer Gear: compare popularity
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