Brandwave

Gossamer Gear vs Hyperlite Mountain Gear:Which is more popular?

In September 2026, Hyperlite Mountain Gear had more branded searches than Gossamer Gear among hiking backpack brands worldwide. Hyperlite Mountain Gear had about 82,100 branded searches, while Gossamer Gear had 20,000. Hyperlite Mountain Gear made up 25.5% of all hiking backpack brand searches we track, and Gossamer Gear accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about hiking backpack brands, Gossamer Gear and Hyperlite Mountain Gear each appeared in two of the five answers.

Among hiking backpack brands worldwide in September 2026

Who do people search for more?

Hyperlite Mountain Gear, about 4 searches for every 1 for Gossamer Gear

Hyperlite Mountain Gear 82.1K searchesGossamer Gear 20K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Gossamer Gear in 2 of 5Hyperlite Mountain Gear in 2 of 5

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Top hiking backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gossamer Gear and Hyperlite Mountain Gear were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Gregory2nd
  3. Deuter3rd
  4. Hyperlite Mountain Gear4th
  5. Gossamer Gear5th
  6. Granite Gear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gregory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyperlite Mountain Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gossamer Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granite Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking backpack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gossamer Gear or Hyperlite Mountain Gear more popular in search?

This chart shows how often people search Google for Gossamer Gear and Hyperlite Mountain Gear by name. Each line represents a brand's share of searches for all six hiking backpack brands we track, month by month, from English-language searches worldwide.

Gossamer Gear and Hyperlite Mountain Gear among hiking backpack brands worldwide, by month

Share of searches by month for Hyperlite Mountain Gear, Gossamer Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthOspreyHyperlite Mountain GearGregoryDeuterGossamer GearGranite Gear
Oct 202542.9%31.4%9.2%7.7%6.4%2.4%
Nov 202546.6%29.7%8%6.7%6.8%2.2%
Dec 202550.5%27.1%7.1%5.9%7.4%2%
Jan 202646.6%29%8.5%6.8%6.9%2.2%
Feb 202647.9%29.1%8.9%5.8%5.9%2.3%
Mar 202645.4%27.6%8%6.7%8.3%3.9%
Apr 202646.1%28%8%6.9%8.4%2.6%
May 202648.9%24.9%8.5%6.1%8.9%2.8%
Jun 202650.6%25.7%7.3%6.3%7.7%2.3%
Jul 202648.9%25.5%8.5%7.3%7.4%2.3%
Aug 202653.9%23.1%7.8%6.6%6.6%2%
Sep 202651.2%25.5%8.9%6.2%6.2%2%

How has the Gossamer Gear and Hyperlite Mountain Gear comparison changed over the last 12 months?

3 findings

How did search popularity change for hiking backpack brands worldwide in September 2026?

2 changes
  1. In September 2026, Hyperlite Mountain Gear gained share of searches among hiking backpack brands worldwide, from 23.1% to 25.5%.

  2. Gossamer Gear’s share of searches among hiking backpack brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.2% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Gossamer Gear’s and Hyperlite Mountain Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gossamer Gear

3 branded search terms

  • gossamer gear
  • gossamer gear mariposa
  • gossamergear

Hyperlite Mountain Gear

3 branded search terms

  • hyperlite backpack
  • hyperlite mountain gear
  • hyperlitemountaingear

How the Brand Demand Index is measured

Other head-to-heads among hiking backpack brands

Creator with pink hair and a pink jacket

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