Brandwave

Hiking backpack brands:Which brands are most popular in search?

In August 2026, Hyperlite Mountain Gear was the most searched among hiking backpack brands worldwide, with an estimated 86.1K branded searches and 49.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hyperlite Mountain Gear49.9%
  2. Gregory16.9%
  3. Deuter14.5%
  4. Gossamer Gear14.3%
  5. Granite Gear4.4%

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Share of SearchLeaderboard

Compare brands that offer backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hiking backpack brands worldwide, by month

Share of Search by month for Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear, Granite Gear. The figures are in the table below the chart.

View monthly share of search table
MonthHyperlite Mountain GearGregoryDeuterGossamer GearGranite Gear
Oct 202554.8%16.1%13.6%11.2%4.3%
Nov 202555.5%15.1%12.7%12.7%4.1%
Dec 202554.6%14.5%12.1%14.8%4%
Jan 202654.1%16%12.9%12.9%4.1%
Feb 202655.8%17.1%11.3%11.4%4.4%
Mar 202650.5%14.7%12.5%15.1%7.1%
Apr 202651.8%15%12.8%15.5%4.8%
May 202648.5%16.7%12.1%17.3%5.5%
Jun 202651.9%14.8%12.9%15.6%4.7%
Jul 202649.9%16.7%14.4%14.5%4.4%
Aug 202649.9%16.9%14.5%14.3%4.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hyperlite Mountain Gear

    49.9%

    held 1st · 86.1K estimated branded searches · -0.02% vs prior month · 0 points

  2. 2.Gregory

    16.9%

    held 2nd · 29.2K estimated branded searches · +0.9% vs prior month · +0.2 points

  3. 3.Deuter

    14.5%

    moved from 4th to 3rd · 25K estimated branded searches · +0.24% vs prior month · +0.1 points

  4. 4.Gossamer Gear

    14.3%

    moved from 3rd to 4th · 24.6K estimated branded searches · -2% vs prior month · -0.3 points

  5. 5.Granite Gear

    4.4%

    held 5th · 7.6K estimated branded searches · +0.13% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among hiking backpack brands worldwide?

In August 2026, Hyperlite Mountain Gear was the most searched among hiking backpack brands worldwide, with an estimated 86.1K branded searches and 49.9% estimated Share of Search within this set. Gregory is in 2nd place, 33 percentage points behind at 16.9% Share of Search.

Global hiking backpack brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hyperlite Mountain Gear54.8% → 49.9%55.8%Feb 202648.5%May 20261st
Gregory16.1% → 16.9%17.1%Feb 202614.5%Dec 20252nd
Deuter13.6% → 14.5%14.5%Aug 202611.3%Feb 20263rd
Gossamer Gear11.2% → 14.3%17.3%May 202611.2%Oct 20254th
Granite Gear4.3% → 4.4%7.1%Mar 20264%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide decreased from 54.8% to 49.9%.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide increased from 16.1% to 16.9%.
  • Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide increased from 13.6% to 14.5%.
  • Across the 11 months ending August 2026, Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide increased from 11.2% to 14.3%.
  • Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 55.8% in February 2026 and was lowest at 48.5% in May 2026.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.1% in February 2026 and was lowest at 14.5% in December 2025.
  • Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide peaked at 14.5% in August 2026 and was lowest at 11.3% in February 2026.
  • Across the 11 months ending August 2026, Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.3% in May 2026 and was lowest at 11.2% in October 2025.
  • Across the 11 months ending August 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 7.1% in March 2026 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Granite Gear held steady: its estimated Share of Search among hiking backpack brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hiking backpack brands worldwide in August 2026?

  1. Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.

  2. Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.

  3. Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

  4. Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.

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