How popular isOsprey?
In September 2026, people searched for Osprey by name about 202,000 times worldwide, a 43.6% increase from the previous year. These searches made up 51.2% of all global hiking backpack brand searches, placing Osprey first out of six brands. When we asked both ChatGPT and Google AI Overviews about hiking backpack brands, Osprey appeared in all answers and was the most recommended of the six.
Osprey is the most searched of 6 competitors and the most recommended in AI answers.
OspreyShare of searches 51.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Hyperlite Mountain GearShare of searches 25.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GregoryShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DeuterShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Gossamer GearShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top hiking backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Osprey is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gregory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Deuter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperlite Mountain Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gossamer Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Granite Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking backpack brands
5 answers
Asked ChatGPT
“Which hiking backpack brand should I buy?”
Asked ChatGPT
“What are the best hiking backpack brands?”
Asked ChatGPT
“What's the best hiking backpack brand for overnight hikes?”
Searched Google, AI Overview
“best hiking backpack”
Searched Google, AI Overview
“day hiking pack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hiking backpack brands compete with Osprey?
Share of searches by month for Osprey, Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osprey | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 31.4% | 9.2% | 7.7% | 6.4% | 2.4% |
| Nov 2025 | 46.6% | 29.7% | 8% | 6.7% | 6.8% | 2.2% |
| Dec 2025 | 50.5% | 27.1% | 7.1% | 5.9% | 7.4% | 2% |
| Jan 2026 | 46.6% | 29% | 8.5% | 6.8% | 6.9% | 2.2% |
| Feb 2026 | 47.9% | 29.1% | 8.9% | 5.8% | 5.9% | 2.3% |
| Mar 2026 | 45.4% | 27.6% | 8% | 6.7% | 8.3% | 3.9% |
| Apr 2026 | 46.1% | 28% | 8% | 6.9% | 8.4% | 2.6% |
| May 2026 | 48.9% | 24.9% | 8.5% | 6.1% | 8.9% | 2.8% |
| Jun 2026 | 50.6% | 25.7% | 7.3% | 6.3% | 7.7% | 2.3% |
| Jul 2026 | 48.9% | 25.5% | 8.5% | 7.3% | 7.4% | 2.3% |
| Aug 2026 | 53.9% | 23.1% | 7.8% | 6.6% | 6.6% | 2% |
| Sep 2026 | 51.2% | 25.5% | 8.9% | 6.2% | 6.2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 165K | -17.9% | -2.7 points | |
| 2, held 2nd | 25.5% | 82.1K | -4.6% | +2.4 points | |
| 3, held 3rd | 8.9% | 28.7K | -1% | +1.1 points | |
| 4, held 4th | 6.2% | 20.1K | -18.7% | -0.4 points | |
| 5, held 5th | 6.2% | 20K | -18.7% | -0.4 points | |
| 6, held 6th | 2% | 6.4K | -15.8% | -0.1 points |
1.
Osprey51.2%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -2.7 points.
25.5%
Held 2nd. 82.1K estimated branded searches, -4.6% vs prior month. Share +2.4 points.
3.
Gregory8.9%
Held 3rd. 28.7K estimated branded searches, -1% vs prior month. Share +1.1 points.
4.
Deuter6.2%
Held 4th. 20.1K estimated branded searches, -18.7% vs prior month. Share -0.4 points.
6.2%
Held 5th. 20K estimated branded searches, -18.7% vs prior month. Share -0.4 points.
2%
Held 6th. 6.4K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Compare popularity between Osprey and its closest rivals
Every comparison with Osprey
36 comparisons
- Bellroy vs Osprey
- Fjällräven vs Osprey
- Herschel vs Osprey
- JanSport vs Osprey
- Osprey vs Peak Design
- Osprey vs The North Face
- Osprey vs Samsonite
- Osprey vs Thule
- Hyperlite Mountain Gear vs Osprey
- GORUCK vs Osprey
- Osprey vs Timbuk2
- Aer vs Osprey
- Cotopaxi vs Osprey
- Exped vs Osprey
- Ortlieb vs Osprey
- Osprey vs Patagonia
- Osprey vs Quechua
- Osprey vs Sea to Summit
- Gregory vs Osprey
- Ogio vs Osprey
- NOMATIC vs Osprey
- Gossamer Gear vs Osprey
- Deuter vs Osprey
- Granite Gear vs Osprey
- Osprey vs Tortuga
- Earth Pak vs Osprey
- Hydrapak vs Osprey
- Osprey vs Platypus Hydration
- Osprey vs Source
- NRS vs Osprey
- Aonijie vs Osprey
- CamelBak vs Osprey
- Osprey vs Raidlight
- Osprey vs SealLine
- Osprey vs Ultimate Direction
- Osprey vs UltrAspire
How has branded search demand for Osprey changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osprey worldwide rose from 141K to 202K.
- Across the 12 months ending September 2026, Osprey’s share of searches among hiking backpack brands worldwide increased from 42.9% to 51.2%.
- Across the 12 months ending September 2026, Osprey’s share of searches among hiking backpack brands worldwide peaked at 53.9% in August 2026 and was lowest at 42.9% in October 2025.
How did search popularity change for hiking backpack brands worldwide in September 2026?
4 changes
In September 2026, Hyperlite Mountain Gear gained share of searches among hiking backpack brands worldwide, from 23.1% to 25.5%.
In September 2026, Gregory gained share of searches among hiking backpack brands worldwide, from 7.8% to 8.9%.
In September 2026, Osprey lost share of searches among hiking backpack brands worldwide, from 53.9% to 51.2%.
Gossamer Gear’s share of searches among hiking backpack brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.2% in September 2026.
How are Osprey’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- osprey backpack
- osprey bag
- osprey hydration bladder
- osprey hydration vest
- osprey laptop backpack
- osprey waist belt
Do you work for Osprey? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Osprey compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Backpack brands | 7th of 11 | 2.7% | Show ranking |
| Travel backpack brands | 8th of 9 | 0.85% | Show ranking |
| Laptop backpack brands | 5th of 8 | 8.1% | Show ranking |
| Waist belt brands | 5th of 5 | <0.01% | Show ranking |
| Hiking backpack brands | 1st of 6 | 51.2% | Shown above |
| Dry bag brands | 4th of 7 | 13.8% | Show ranking |
| Hydration vests | 8th of 8 | 0.26% | Show ranking |
| Hydration bladders | 5th of 6 | 0.53% | Show ranking |
Is Osprey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.