Brandwave

NRS vs Osprey:Which is more popular by branded search?

In August 2026, Osprey had more branded searches than NRS among dry bag brands worldwide. Osprey was estimated to have 40.5K branded searches compared to NRS’s 1.1K, and held a 13% Share of Search versus NRS’s 0.37%. These are worldwide searches for English-language branded terms.

Share of Search among dry bag brands worldwide in August 2026Which is more popular in search, NRS or Osprey?
NRS0.37%1.1K searches
vs
Osprey13%40.5K searches

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Which is more popular in search, NRS or Osprey?

Compare the dry bag brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NRS and Osprey among dry bag brands worldwide, by month

Share of Search by month for Osprey, NRS. The figures are in the table below the chart.

View monthly share of search table
MonthOrtliebSea to SummitExpedOspreyNRSSealLine
Oct 202536.4%29.7%19.9%13.3%0.3%0.35%
Nov 202533.2%33.2%18.2%14.9%0.25%0.26%
Dec 202532.1%32.1%17.6%17.6%0.36%0.31%
Jan 202628.9%35.4%19.4%15.8%0.27%0.28%
Feb 202636.4%29.8%19.9%13.3%0.26%0.29%
Mar 202637.3%30.5%20.4%11.2%0.37%0.3%
Apr 202638.7%31.7%17.3%11.6%0.38%0.31%
May 202638.6%31.8%17.4%11.6%0.37%0.25%
Jun 202634.1%34.1%18.7%12.5%0.4%0.27%
Jul 202630%36.5%16.4%16.4%0.35%0.24%
Aug 202635.3%35.3%15.9%13%0.37%0.23%
Sep 2026——————

How has the NRS and Osprey comparison changed over the last 12 months?

  • Osprey was ahead of NRS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NRS’s estimated Share of Search among dry bag brands worldwide moved from 0.3% to 0.37%, and its estimated monthly branded searches moved from 620 to 1.1K.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among dry bag brands worldwide moved from 13.3% to 13%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for dry bag brands worldwide in August 2026?

  1. In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.

  2. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NRS’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NRS

2 branded search terms

  • nrs dry bag
  • nrs gear

Osprey

1 branded search term

  • osprey bag

How the Brand Demand Index is measured

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