Brandwave

How popular isNRS in search?

In August 2026, there were an estimated 1.1K branded searches for NRS worldwide which is up 83.9% over the last 11 months. NRS holds 0.37% estimated Share of Search among dry bag brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ortlieb35.3%
  2. Sea to Summit35.3%
  3. Exped15.9%
  4. Osprey13%
  5. NRS0.37%
  6. SealLine0.23%
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Which dry bag brands compete with NRS?

NRS against dry bag brands worldwide, by month

Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey, NRS. The figures are in the table below the chart.

View monthly share of search table
MonthOrtliebSea to SummitExpedOspreyNRSSealLine
Oct 202536.4%29.7%19.9%13.3%0.3%0.35%
Nov 202533.2%33.2%18.2%14.9%0.25%0.26%
Dec 202532.1%32.1%17.6%17.6%0.36%0.31%
Jan 202628.9%35.4%19.4%15.8%0.27%0.28%
Feb 202636.4%29.8%19.9%13.3%0.26%0.29%
Mar 202637.3%30.5%20.4%11.2%0.37%0.3%
Apr 202638.7%31.7%17.3%11.6%0.38%0.31%
May 202638.6%31.8%17.4%11.6%0.37%0.25%
Jun 202634.1%34.1%18.7%12.5%0.4%0.27%
Jul 202630%36.5%16.4%16.4%0.35%0.24%
Aug 202635.3%35.3%15.9%13%0.37%0.23%
Sep 2026——————

  1. 1.Ortlieb

    35.3%

    Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.

  2. 2.Sea to Summit

    35.3%

    Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Exped

    15.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Osprey

    13%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  5. 5.NRS

    0.37%

    Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.

  6. 6.SealLine

    0.23%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NRS and its closest rivals

How has branded search demand for NRS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NRS worldwide rose from 620 to 1.1K.
  • Across the 11 months ending August 2026, NRS rose from 6th to 5th among dry bag brands worldwide.

How did search popularity change for dry bag brands worldwide in August 2026?

  1. In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.

  2. In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

  4. In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.

  5. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

Where does NRS compete?

NRS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak accessories6th of 60.15%Show ranking
Dry bag brands5th of 60.37%Shown above

How is NRS measured?

Brandwave collects information about searches that people make online using NRS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nrs dry bag
  • nrs gear

Do you work for NRS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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